JohnMatrix

two questions:
1. why would you want to do this? (the end result is quite annoying to watch IMO).
2. why is this even 'news'?

yes of course they are (though we are talking about punctuation, not grammar).

The point I was making was regarding consistency and 'house style'

:)

dpr team: can we agree whether it should be Olympus's or Olympus' and stick with it? ;)

Wouldn't argue with those choices. Both very nice products.

but even Nikon play the game in their press release: "86mm equivalent in 35mm format", yet for some reason they don't state what its equivalent f stop would be.

I agree, it is priced...

Good grief DPR. Adobe seems to have you doing basic market research for them now, for free no less. Too little, too late.

Looks great. It's very long(!) but that's to be expected - kudos to Sigma for putting this out. They're putting Canon & Nikon to shame with their latest line of lenses for non-FF users.

Don't forget the voigtlander 20mm and 28mm pancakes. Canon could easily give crop users a 30mm f2.8 pancake but choose not to.

My bad. I completely forgot that 65mm f2.8 primes were popular as heck during the film SLR days. Everybody wanted one coz they were so useful.

@ iShootWideOpen
The 22mm F/2 won't work on the EF mount. Plus the EOS M is painfully slow in use. Plus 40/2.8 on a crop sensor isn't particularly useful. Yeah...great kit!

Good grief Canon.

You market the "the world’s smallest and lightest DSLR* camera" (note, I couldn't find what the * was referring to in the press notice)

But then you still don't offer a 20-22mm...

The only property I could see was the one that meant they couldn't actually get all the shots perfectly sync'd. I found the slight "judder" somewhat distracting.

Great news article

Is there that much demand for dolly footage taken 1ft off the ground?

agree, the reversed mouse dragging is very annoying.

Great images, but tip number 7:

Avoid taking any photos indoors or in low light

err Yes. They have two studio setups, which are absolutely identical except for those watches. Or perhaps...

it is the same physical studio scene and maybe the a few of the elements have (been...

err Yes. They have two studio setups, which are absolutely identical except for those watches. Or perhaps...

it is the same physical studio scene and maybe a few of the elements have (been...

@Suave Last time I looked the 30/1.4 was still smaller than the Sigma 35/1.4 and Canon 35/1.4 lenses

Agree with both these followup comments - the 30/1.4 makes much more sense for a crop dSLR. How long ago did Canon introduce the EF-S range? And we still don't have small & fast 30-35mm standard...

I have to agree with lj on this. Surely most folks who buy this type of camera will buy one on spec and price anyway (i.e. "50X zoom"). They'd have never heard of dpreview. And the rest of us...