Nokia convinces photographers Bruce Weber and David Bailey to try the Lumia 1020
Erin Lodi | Published: Sep 16, 2013 at 07:01:00 UTC127
Nokia is working hard to promote the imaging abilities of its 41-megapixel smartphone, the Lumia 1020. Its most recent marketing ploy was to send two famous photographers on a shoot with the device in Harlem, New York.
Nokia gave its current flagship smartphone to David Bailey and Bruce Weber, who used the Lumia 1020 for street photography during their 24-hour Harlem shoot in July.
For Weber, a fashion photographer known for his work for Calvin Klein, Vogue, Rolling Stone, GQ and Vanity Fair, it was his first time using any kind of digital camera for a shoot.
“I don’t do digital and this is the first time I have really gone out in the world and done like a digital sitting," Weber said. "I was impressed with the resolution and the beauty of the color.”
The longtime friends snapped more than 1,000 images between the two of them, according to a recent story in The Daily Mail. But it was the first time Weber, 67, and Bailey, 75, had worked together on a photography project.
Bailey, famous for his photographs of celebrities including The Beatles, Mick Jagger and Jack Nicholson, told The Daily Mail: "the level of detail you can capture using a Nokia Lumia 1020 is nothing short of breathtaking."
Nokia is sharing 60 images from the shoot online via The Nokia Photography Room, and is also exhibiting them at the Nicholls & Clarke Building in Shoreditch, East London. The London exhibition, entitled “Weber X Bailey by Nokia Lumia 1020,” will run until 21 September and is free to members of the public.
See what we thought of the Nokia Lumia 1020's imaging abilities in our 11-page review.