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Nikon says it wants to 'change the concept of cameras'

135
Nikon's Coolpix S800c was its first Android operating system offering — is another in the works?

Smartphones have been crippling the digital point-and-shoot market for years. In May, global shipments of compact cameras by most major manufactures were down 48% from the year before while smartphone sales surged.

In a recent interview with Bloomberg, Nikon president Makoto Kimura acknowledged the impact of smartphone photography and gave the public a hint of where Nikon may be going.

“The number of people taking snapshots is exploding by use of smartphones that sold 750 million or so last year and are still growing,” Kimura told Bloomberg. “We’ve centralized our ideas around cameras but can change our approach to offer products to that bigger market.”

Nikon's Android-running, WiFi-capable Coolpix S800c was announced last year, though it took a backseat to Samsung's Galaxy Camera which launched with a more up-to-date version of Android and more versatile lens. And while Nikon has yet to offer a version 2.0 of the S800c, Samsung recently announced both the Galaxy S4 Zoom as well as the Galaxy NX, the first mirrorless system camera powered by Android with both an interchangble lens and Raw file format capability.

But as Samsung paves the way for the future of camera/phone hybrids, Nikon is only really confirming it wants to compete.

“We want to create a product that will change the concept of cameras,” Kimura said in the Bloomberg interview. “It could be a non-camera consumer product.” 

Kimura would not say whether this "non-camera consumer product" would be a mobile phone, but the hint alone has sent the blogosphere abuzz with speculation.

While we are not sure what Nikon's answer to the smartphone challenge will be, Kimura promises that his company will keep up with the market as it evolves.

“Rapid expansion of mobile devices is a change in business environment given to us,” Kimura said to Bloomberg. “Our task going forward is to find an answer to that change.”

Comments

Total comments: 135
12
Jon Holstein
By Jon Holstein (Jul 23, 2013)

Ok, so they might get in to making mobiles... could prove good for the brand, if they managed that... But on the other hand, it would be really hard for them to do that.

Another thing they could do is to partner up with mobile manufactors, and supply optics and sensors and camera software, taking some of the profit margins and asking for branding on the devices, to spread brand recognition.

Small device imaging isn't dying, but point and shooters are.
There is some room for action cams... but mostly R&D should be spent on small sensors and optics, to supply mobile manufactors with technology far better than we find in todays mobiles (except for 808/1020).
High-end compacts still has a nische.

0 upvotes
CameraLabTester
By CameraLabTester (Jul 16, 2013)

The Point & Shoot stand alone camera market is collapsing.

It has shifted to being either on a smart phone or higher end larger sensor compact system.

.

3 upvotes
Gordon Monthomery
By Gordon Monthomery (Jul 12, 2013)

How many Nikon fanatics would love to have a Nikon branded phone? I am sure a phone with a Nikon lens and the Nikon logo on it would sell among the Nikon crowd.

0 upvotes
sportyaccordy
By sportyaccordy (Jul 16, 2013)

Only if the OS is good. Nikon would be smart to piggyback onto the Android platform than to develop a proprietary OS that will never match up.

0 upvotes
spencerspencer
By spencerspencer (Jul 12, 2013)

It's good that the big players are being pushed out of the compact market. This means they will make fewer models that will have to be more carefully considered to meet the needs and expectations of the market segments remaining to them.

With hope, this will result in my dream camera becoming a reality.

What's that? What is my dream camera you say?

Doesn't need to be a DSLR but I'd love it if it had the features below.

PSAM
Very high shutter speed
Phase and Contrast detect autofocus - or better
Full Frame
100% Viewfinder
Hyperfocal focusing mode - no guides or A-rings anymore
Something like Ricoh's snap focus
Focus Peaking
NO VIDEO
NO ART FILTERS
NICE BIG SCREEN (- maybe a pop out one?)
Smart Flash and Commander that isn't line of site.

MORE DYNAMIC RANGE. WE HAVE ENOUGH PIXELS!!!!!

Sorry.

Comment edited 7 minutes after posting
1 upvote
jaygeephoto
By jaygeephoto (Jul 22, 2013)

This is very interesting. I'd like to start an ideal camera(s) thread. What do you think?

0 upvotes
jaygeephoto
By jaygeephoto (Jul 11, 2013)

It's impossible to predict where the dust will eventually settle, if it ever does. Keeping your head down and doing the best at what you know while learning seems to be a corporate ethic long forgotten. Everyone seems to instead be grasping at the great unknown; as which hot combination of existing technologies will sell. Or, simply pasting a well known brand name on a lesser item. One could expect as much luck as reading entrails, tarot cards and conjuring up the witches from Macbeth.

Comment edited 2 minutes after posting
3 upvotes
spencerspencer
By spencerspencer (Jul 12, 2013)

I agree. Nikon are pretty much admitting that if they can make money selling toasters or microwaves (like Samsung and Panasonic) that they might as well. Why stop with phones?

So many of our troubles are just down to outright greed and shareholders who are out of control - forcing businesses to make bad decisions.

0 upvotes
BeanyPic
By BeanyPic (Jul 10, 2013)

Oh No I see another Nikon misstep on the way...

1 upvote
vadims
By vadims (Jul 9, 2013)

The more it's about software, the harder it is for Japanese companies to get it right. Just read "What happened to Japan's electronic giants?":

http://www.bbc.co.uk/news/world-asia-21992700

From the article: "According to Tokyo-based economist Gerhard Fasol, the Japanese giants were overtaken by the digital revolution."

At present, it very hard (if at all possible) to see bright future for Nikon anywhere beyond their closed electromechanical and optical systems.

2 upvotes
JPR.lda
By JPR.lda (Jul 9, 2013)

No need to change the concept, just implement properly a few things:
1- built in WIFI across the full Nikon camera range, without limitations
2- make Nikon 1, ergonomically compatible with D4, D800
3- make Nikon 1 compatible with CLS flash system
4- make a Nikon 1 top of the line, with a 6Mpx Hi ISO sensor V#x and V#h
5- Articulated LCD

I explain what I mean by the above requests:
1- communications are important, just build WIFI inside the camera, not a stupid adapter at silly prices. In a shoot I need to show the customer the photos on a tablet, or post them i
Immediately for approval.

2- I am a Pro using D3s and V2, each one for different jobs. It's crazy to memorize all the different ways to set the camera. V2 and lens are priced at pro level, so make it easier for a pro to use it

3- I want to be able to Nikon flash and Pocket Wizards

4- there is a D3s and a D3x, I would love a V3s, with better ISO then standard V# and 6Mpx is enough for most jobs

3 upvotes
Gesture
By Gesture (Jul 10, 2013)

Good thoughts. Recent 8-page Nikon-Best Buy insert in USA Today-not cheap. Page after page, WiFi with optional adapter, while Canon, Samsung, Panasonic? are already there. Samsung, in particular, gets it.

Comment edited 2 minutes after posting
2 upvotes
JPR.lda
By JPR.lda (Jul 10, 2013)

Hi Gesture. Maybe we get what we want when Samsung buys Nikon.

0 upvotes
Joseph S Wisniewski
By Joseph S Wisniewski (Jul 12, 2013)

1 - fine.

2a - you're talking about trying to counter smart phone models that sell in the 10s of millions. That's not Nikon 1 territory, and a few hundred thousand 1's won't make back losing 10 million compacts. That's "crazy".

2b - the steep learning curve UI of a pro DSLR will kill them in the 10s of millions markets. Nikon even changes the UI between the D3200 and the D800 class. Trying for an "ergonomically compatible" product line is also "crazy".

3 - not possible with current technology. CLS pulse messages use flashes in the 5 microsecond range. You need the discrete metering cells up in an SLR prism to read that, the main sensor on a mirrorless isn't fast enough.

4 - There "was" a D3s and D3x. There "is" a D4. Lower pixel count only improves high ISO performance when you pixel peep. Higher MP counts are the future. Look at the Nokia 40mp phone on today's front page.

2 upvotes
JPR.lda
By JPR.lda (Jul 12, 2013)

Hi Joseph. Thanks for your comments.

2a Crazy is for Nikon to try to make a phone, but it will be interesting to see what they came up with.

2b V2 and lenses are sold at pro prices, they are small but not compact. At the current price will never sell in millions unless the advanced amateurs and pro can use them easily. This is why I say that improving ergonomics would increase sales.
3 ok thanks for explanation
4 disagree. D3s is still the best low light, soon will have D4s and D4x

0 upvotes
AbrasiveReducer
By AbrasiveReducer (Jul 9, 2013)

This is the inevitable result of cameras becoming electronic gadgets. I see name brand point and shoots, blister packed at Target. Not saying this is Nikon's fault but it is what it is. For now, they can still make some money on interchangeable lenses and overpriced accessories.

0 upvotes
SanDiegoICE
By SanDiegoICE (Jul 10, 2013)

That last line should probably read:
"... on overpriced interchangeable lenses and accessories."

0 upvotes
Joseph S Wisniewski
By Joseph S Wisniewski (Jul 12, 2013)

So, how do you explain that 15 years ago, over 50% of pictures were taken with disposable cameras and simple, fixed lens P&S cameras? It's not "electronic gadgets" that are the problem, it's that the high cost of digital temporarily delayed the ubiquitous cheap alternatives, so the camera makers got used to selling $200 boxes, when the masses clamored for the return of the $15 blister pack P&S and the $5 disposable.

The ship has sailed on the camera makers getting that ubiquitous market back, because now "everyone" has a phone that came with a "free" camera in their pocket or purse. Even the $40 blister packed, card fueled phones have cameras.

1 upvote
Deleted pending purge
By Deleted pending purge (Jul 9, 2013)

Maybe Nikon should open some comm channel toward their users who could point them to the parts of the market they simply keep on ignoring?
Just kidding. Once the manufacturers actually listened to the customers' needs and suggestions, they'd have to force their R&D to concentrate on serious gear, and abandon cheap half-concepts in pretty colors...
Fat chance. A "non-camera consumer product" from the company known for their "consumer camera products" can be anything from cloud-based barbecue to clockwork outboards. As long as it sells...

Comment edited 14 minutes after posting
2 upvotes
calking
By calking (Jul 9, 2013)

This makes the most sense of anything else on here as of right now, as crazy as it sounds. Nikon's idea of "modern" tech is still limited to cameras and a few assorted lens-based things like binoculars and microscopes. By the time they figure out where they should be they'll already be so far behind it'll be senseless and they very well could end up being assimilated by a real competitor.

1 upvote
wansai
By wansai (Jul 10, 2013)

it's a double edged sword. If Nikon were purely a consumer company, it could possibly work but I highly doubt it. You will always put off one segment of your users when you implement this type of "listening strategy". The other 1/2 will feel ignored and move on. People generally have opposing/different needs and even ideas of what is good/bad/requirement or not.

For Nikon, they either listen to their pros or they listen to their consumers. They can't do both and choosing one usually means sacrificing the other in some way. Can't have it both ways.

Sayign that, they COULD do more to listen to feedback though.

0 upvotes
RoweLee
By RoweLee (Jul 9, 2013)

I hope Nikon would wisen up and do something different-- How about something that has more appeal than that joke 1 system? Nikon used to have a cool rangefinder lineup. What happened to that? A real rangefinder camera at a sensible price would be nice. I'd prefer that over the 1 system any day. Fuji has the X series, Olympus has the PEN system, why isn't Nikon reviving their old S-mount? I'd pick a leica M for its simplicity over any DSLR too bad it costs several DSLR's! What I'd give to see a Digital Nikon S3 or SP...

1 upvote
Joseph S Wisniewski
By Joseph S Wisniewski (Jul 12, 2013)

The rangefinder died (except as a multi-thousand-dollar fashion accessory) because an SLR is a Swiss Army Knife, working with wide angles that require aux finders on a rangefinder, telephotos that you can't even focus on a rangefinder, and macros.

Despite being louder, bigger, louder, heavier, louder, and requiring compromises in the lens design, the versatility of the SLR took the market by storm.

Well, you asked...

1 upvote
aris14
By aris14 (Jul 9, 2013)

It's not funny but this guy is hilarious.
Apart what they produced in the last 3 years the latest remarkable they produced was some 10 years ago...
The sleep in Nikon seems it lasts long...
Meanwhile they try to sell their badge/logo in any kind of me too products.
Leica and Hasselblad at least are more honest, if not entertaining...
Nikon doesn' t make its fans happy anymore..

1 upvote
justmeMN
By justmeMN (Jul 9, 2013)

"a non-camera consumer product." I know, Nikon brand guns and ammunition. (grin)

Advertisement: "Whatever you shoot, make it a Nikon."

Comment edited 40 seconds after posting
6 upvotes
Steven Blackwood
By Steven Blackwood (Jul 9, 2013)

The NSA is keeping a REAL close Eye on U. :)

1 upvote
Joseph S Wisniewski
By Joseph S Wisniewski (Jul 12, 2013)

Actually, Nikon makes some of the finest spotting scopes on the market, advertises heavily in hunting magazines, and even sponsors hunting contests.

Personally, I think Oly's endoscope and camera operations could achieve synergy. Imagine the campaign "shoot the ...."

1 upvote
dynaxx
By dynaxx (Jul 9, 2013)

From a company that has had the most blinkered approach to photography for the last 20 years I find this comment somewhat comical. After milking then churning their lens devotees with marginal DSLR improvements over this period they have consistently shunned any innovation ( did they join Kodak and Olympus who began the 4/3rds standard, did they boldly go mirrorless, have they collaborated with the industry giants ( to steal their ideas ), have they given us any innovation from their own R&D, have they tried making a digital sensor ? ) I know they make good cameras but that is not enough.

3 upvotes
Dave Luttmann
By Dave Luttmann (Jul 9, 2013)

Marginal DLSR improvements? Good cameras aren't enough? Well, go buy yourself a fridge then.

6 upvotes
Cankon
By Cankon (Jul 9, 2013)

Lmao!! Good point.

0 upvotes
dynaxx
By dynaxx (Jul 10, 2013)

When I said "not good enough" I did not mean not good enough for someone as inconsequential as me ; I meant not good enough to remain profitable. I know there are brand devotees out there that would buy a Nikon 'fridge or Nikon toothpaste but these sheep are a diminishing herd

Comment edited 2 minutes after posting
0 upvotes
GPW
By GPW (Jul 9, 2013)

Hey Nikon, if you want to make some money, Release the D400, you IDIOTS

8 upvotes
sfphotoarts
By sfphotoarts (Jul 9, 2013)

why? The D400 is much the same as every other Nikon small sensor camera. How is it any different beyond a few megapixels and such than the D3200? It's not like those few megapixels will make the slightest bit of difference to anyone's photographs.

1 upvote
calking
By calking (Jul 9, 2013)

Since when is an APS-C sensor "small"? It's the next largest sensor behind a full-frame. If you knew anything about the D300 camera you'd know it didn't compare to the D3100. One is completely PRO in nature, the other consumer-only. Try brushing up on all things Nikon at bythom.com.

6 upvotes
GPW
By GPW (Jul 10, 2013)

sfphotoarts, you got to be kidding me right, you're just trying to get me going!!! REALLY

0 upvotes
Wye Photography
By Wye Photography (Jul 9, 2013)

If I were Nikon....

The short zoom P&S is dead.

Pull out of the short zoom P&S market and concentrate on DSLR and Mirror-less Interchangeable Lens Camera (MILC) and MILC that market for all its worth.

4 upvotes
JackM
By JackM (Jul 9, 2013)

Just not with that joke of a system, the 1.

2 upvotes
peevee1
By peevee1 (Jul 9, 2013)

1 is fine, you just need f/2 zooms for it.

0 upvotes
calking
By calking (Jul 9, 2013)

I'd say this is a premature comment. Sony has done amazing things with the RX100 series cameras. I think there's a space in the market for high-end, limited zoom compacts. You have to remember that an iPhone and Instagram aren't substitutes for real cameras just because the masses have adopted them as such. MOST people do what everyone else does whether it's sensible or not (think slathering oneself in tattoos).

1 upvote
Wye Photography
By Wye Photography (Jul 10, 2013)

@calking

Not everyone wants to spend £425 on a P&S.

or indeed £649 for RX100 II.

I agree with your comment and I think the premium short zoom P&S like the RX100 will remain in a niche market. I think the mega zooms will stay. But for the general masses why should they buy a short zoom P&S when they already have one in their phone. These people are not like "us" in the fact they don't care what a CSC or an EVIL is, don't care about specifications, they just want to switch on and do their happy snappy thing, apply some silly filters and "share". I know loads of "these" people.

Cameras like the RX100 are not going to re-define the short zoom P&S genre. Niche cameras they are and niche they will remain.

Then, someone will put a long zoom in a phone...

0 upvotes
Clint009
By Clint009 (Jul 9, 2013)

I think a new generation of "Super censor" is on its way in two years. Those censors could be much smaller but super-performer as those in the actual full frame DSLR.
Yes, my two-cents is the big body camera will slowly fade away.
But the next problem is lenses, big lenses for tiny bodies DSLR doesn't make sens .... For now!

1 upvote
Clint009
By Clint009 (Jul 9, 2013)

Now with printers with the all-in-one, if something wrong in it, you don't print, scann, faxed, etc. The all-in-one is not always the good solution!

2 upvotes
sebastian huvenaars
By sebastian huvenaars (Jul 9, 2013)

print it scan it fax rename it...

sorry, daft punk flashback ^_^

0 upvotes
Abhijith Kannankavil
By Abhijith Kannankavil (Jul 9, 2013)

i don think nikon is going into making phones, unless they pair up with some phone makers. if they do it alone, it's almost sure to be a market failure.

2 upvotes
thomas2279f
By thomas2279f (Jul 10, 2013)

Agree should team up with HTC, Google Android, Nokia - Windows Phone company.

Also be more open with JVC and RED in the Pro / Semi pro video and bring out their own D4 C 4K Video camera.

Also be wary of what Sony is doing and try to bring their own models into play. Example RX1, Rx100, VG10 and Mirrorless F Mount DSLR style cameras also.

0 upvotes
Thanatham Piriyakarnjanakul

I want wireless charger for AW120. ^^

0 upvotes
dccdp
By dccdp (Jul 9, 2013)

Nikon will prove they can think out of the box.

They will launch a mobile DSLR.

1 upvote
Teru Kage
By Teru Kage (Jul 9, 2013)

We already have plenty of phones that can take photos; here's hoping that Nikon manages to create a good camera that can make phone calls.

1 upvote
N13L5
By N13L5 (Jul 9, 2013)

Lets see if Nikon actually gets there before the year 2100...

The DSLR market was evolving at a glacial pace, sort of like building fine violins during the renaissance. And Nikon hasn't been able to pick speed in any other markets.

If they want to keep up with Samsung in consumer goods of any kind, they'll have to get up real early in the morning...

Comment edited 1 minute after posting
6 upvotes
Wye Photography
By Wye Photography (Jul 9, 2013)

Or will Nikon become the new Kodak?

and Coolpix cameras become un-coolpix.

3 upvotes
tabloid
By tabloid (Jul 9, 2013)

Looks and cool.......b*****t.
Its NOT bling.

What counts is if it works.

0 upvotes
Wye Photography
By Wye Photography (Jul 9, 2013)

If it works but looks crap, people won't buy. The bling element and cool factor sells a lot. That's why companies spend millions on slick marketing and advertising campaigns. Bling sells big!

2 upvotes
Wye Photography
By Wye Photography (Jul 9, 2013)

Zune?

1 upvote
harrisoncac
By harrisoncac (Jul 9, 2013)

Look at this ugly design.
I am not going to buy it.

1 upvote
tabloid
By tabloid (Jul 9, 2013)

Its NOT bling.

0 upvotes
Wye Photography
By Wye Photography (Jul 9, 2013)

If it works but looks crap, people won't buy. The bling element and cool factor sells a lot. That's why companies spend millions on slick marketing and advertising campaigns. Bling sells big!

1 upvote
Stanchung
By Stanchung (Jul 9, 2013)

I think Nikon can adapt all the best of 'photography looks' and incorporate them into their apps. Old film look etc. Their own spin. Unoriginal but why not.

It's not megapixel race anymore till the next bump in resolution for HDTV's.

Most people's computer or internet connection hasn't caught up yet.

1 upvote
CHEAW HON MING
By CHEAW HON MING (Jul 9, 2013)

Nikon should buck up and concentrate on making better lenses that are sharper and lighter using new technologies and materials like Canon's 200-400mm lens. And Canon is hot on the heels of its rivals with new technologies on the 70D. Sony's RX series uses a 1" sensor but produces more pixels than the V2. Only thing that is holding it up a bit is that the RX is not a system with a few lenses and can use the DSLR lenses using a mount/adapter otherwise Nikon will lose more fans/buyers. A Nikon phone/camera may not be the answer but worth trying. Nikon needs a Steve Jobs type of leader to kickstart all these efforts to compete.

0 upvotes
yabokkie
By yabokkie (Jul 9, 2013)

personal area network sounds promising but it's summer now many people may prefer mobile phone over wallet as the only thing they take with when go out. so

Google camera (bad) -> (good) Nikon camera,
Android phone (bad) -> (good) Nikon phone,
(basically the same thing with different brand)

Comment edited 2 minutes after posting
0 upvotes
CHEAW HON MING
By CHEAW HON MING (Jul 9, 2013)

Nikon has the V1/2 in the Nikon 1 series which they can develop to use more advanced technologies and play a fast catch-up game on Sony RX series which also uses the 1" sensors and be on top of the game. Using the Android platform may not be a very unacceptable thing as the system is constantly being upgraded and Nikon can give a free app on purchase of any Nikon 1 camera which must be upgraded and fast like Sony RX (I am seriously considering moving to this platform after seeing the results). Nikon has only itself to blame for its lethargic response to Sony, Canon and other Japanese and Korean camera makers. I hate to see Nikon go the way of Kodak and other companies but that should spur them to greater efforts. It seems they are not fighting seriously with its rivals especially Canon and coming up with superior products and reinventing the wheel.

Comment edited 2 times, last edit 5 minutes after posting
0 upvotes
Joe P Doyle
By Joe P Doyle (Jul 9, 2013)

lenses please, sort out what you already got, afs 105/135mm f2, afs 180mm, afs 35mm f2 etc, stick a nano coating on all of them. Sort out a fast 50mm Nano ED etc at least comparable with AFS 85mm f1.4, Canon did usm years ago. Improve the product line of what you already got, people will come

2 upvotes
Truelight
By Truelight (Jul 9, 2013)

A generation of kids are growing up who will have no baby albums, no printed photos, and will be lucky if they even have any pictures at all to look back on because their parents only took smartphone photos and uploaded them to Facebook. In 20 years (probably less) they will be gone forever. Even shoul their parents have been smart enough to save the images to some storage medium, they will be poor, low resolution, and unsuitable for any serious use. How sad!

13 upvotes
Wye Photography
By Wye Photography (Jul 9, 2013)

Come back film cameras...

2 upvotes
tabloid
By tabloid (Jul 9, 2013)

No thanks.
Ive been a full time photographer for well over 25 years, and i can truthfully say that i hated film with a passion.

Digital pro cameras are AMAZING.

3 upvotes
Wye Photography
By Wye Photography (Jul 9, 2013)

Yes Please! I love film.

Nothing does B&W like Tri-X or HP5 on medium format.

You can develop it yourself, print it yourself and it's as cheap as chips.

Swings and Roundabouts.

4 upvotes
Dave Luttmann
By Dave Luttmann (Jul 9, 2013)

Ya....it'd be cool to see another film camera. Wow...hated film wit a passion? Maybe you should have learned to use it then instead of devoting your time to hating it. Nothing to hate....it is a beautiful medium.....I still use it a great deal

1 upvote
Lukas0101
By Lukas0101 (Jul 9, 2013)

Didn't you hear - our government is making backups for us.

Comment edited 10 minutes after posting
2 upvotes
VadymA
By VadymA (Jul 9, 2013)

This is true for every camera, not just smartphones. When screen resolution will hit 100MP+, every photo from today will look poor and low rez (even if it was taken with D800).

0 upvotes
sportyaccordy
By sportyaccordy (Jul 9, 2013)

Nikon should jump to beat Sony. Sony's RX line would be great for phones but they have their own stupid proprietary OS. An APS-C fixed lens camera with 4G phone connectivity + functionality in a pocketable package would be great and worth all of the $1000 or so they would have to charge for it.

Now is def not the time to be conservative... Nikon has got to make a bold move. Come out with a whole line of phone cameras, from the low level 1/2.3" fixed lens to the 1" fixed lens to the 1" zoom to the APS-C fixed lens. It's the next logical step and really the only way they can survive in the current climate.

O and to all the folks crying about camera phones. The camera doesn't make the photographer.

1 upvote
Impulses
By Impulses (Jul 9, 2013)

Turning them into phones wouldn't magically make them smaller... Quite the opposite. I fail to see how most of those make sense, who wants to walk around with a phone as thick as an RX100? (probably thicker to account for a larger battery etc) Most of those models would be huge bricks.

2 upvotes
N13L5
By N13L5 (Jul 9, 2013)

somebody who wants to walk around with a camera might find it quite nice to be able to make a phone call without carrying more crap around...

1 upvote
tabloid
By tabloid (Jul 9, 2013)

Every thing is being miniaturised .

Talking about bricks......do you not remember the first mobile phones. (no camera or video built in).
Now compare that to a iPhone etc.
I agree with N13L5.

0 upvotes
wansai
By wansai (Jul 10, 2013)

I hope you aren't also suggesting putting android on them when you mention sony using proprietary OS.

Android is a complete boar and is a general purpose utility OS and it shows. It's neither fast nor efficient nor is it stable enough for a camera. Current camera OS may be proprietary but they are especially efficient at what they do and when was the last time your camera crashed? Or you needed to reboot after a battery swap?

Comment edited 22 seconds after posting
0 upvotes
Wildbegonia
By Wildbegonia (Jul 9, 2013)

Maybe the time is ripe for Nikon to create a compact camera full loaded with DSLR technology, its features, video, including a full frame/sensor. Oh! I am dreaming in Panavision and Technicolor.

Comment edited 2 times, last edit 3 minutes after posting
2 upvotes
sportyaccordy
By sportyaccordy (Jul 9, 2013)

FX would be too expensive. People already balk at the price of the RX1. Adding phone capabilities would add another $500 or so to it's price

0 upvotes
Deleted pending purge
By Deleted pending purge (Jul 9, 2013)

Only if it was intended to be a ripoff, otherwise it shouldn't cost more than $50 over the price of the camera (and I don't mean DSLR, as that concept was obsolete the moment the internal monitors were invented).
But since the most of the processing electronics are already in the camera, the addition of send/receive components, software and SIM should not be a problem.
And a remote ear/mic should save the dignity of anyone who doesn't want to be seen talking to the camera held at their ear...

0 upvotes
CameraLabTester
By CameraLabTester (Jul 9, 2013)

Remember a compass? It's on a phone, now...

Remember a street map booklet? Same thing...

Remember a compact P&S?

.

0 upvotes
vFunct
By vFunct (Jul 9, 2013)

Nikon really needs their own mobile OS, centered on Photography.

Android is too clumsy to use with Cameras. The interface needs to be reduced to operate well as a Camera. There are far too many options in Android to use as a Camera OS. It needs to be as natural to use as the camera itself.

But, any mobile OS Nikon develops should have their own app-development capability. Pros need their own apps to upload data to their personal content-management systems, and consumers want apps like Instagram.

2 upvotes
RichRMA
By RichRMA (Jul 9, 2013)

Nikon cannot compete with companies like Samsung and Apple. It's a mistake. But so what if they lose a profitless business like compact cameras? They can keep making DSLR's, because someone has to. Companies have to concentrate on what makes them strong, not large.

3 upvotes
sportyaccordy
By sportyaccordy (Jul 9, 2013)

I am pretty sure DSLR sales are down too.

1 upvote
SushiEater
By SushiEater (Jul 9, 2013)

Die, smart phones, die!!!!!!!

2 upvotes
tabloid
By tabloid (Jul 9, 2013)

Long live smart phones.

Great invention.

And this is just the beginning.

2 upvotes
madeinlisboa
By madeinlisboa (Jul 9, 2013)

You bet. Best invention for whoever sells them and earns millions of dollars with naive and ignorant kids who waste hundreds of dollars every year with these toys....

Comment edited 16 seconds after posting
3 upvotes
rb59020
By rb59020 (Jul 9, 2013)

"Great invention.

And this is just the beginning." - NSA

1 upvote
cknapp61
By cknapp61 (Jul 9, 2013)

Other than news agencies, who really wants to distribute images from a DSLR without post-processing? Even with a good quality Nikon D700 I never distribute images without post-processing, the original image is nothing more than a negative to me, not my final vision.

I am 51, still shooting and developing/printing from B&W film up to 4x5 inches, and I shoot with a Nikon D700. I do like my HTC One-X Quadcore smartphone, it gives decent color right out of the box so to speak, handy for travel photos to send quickly to family and assisting with geo-tagging.

I am not convinced that adding Wi-Fi/G3 or G4 connectivity to a DSLR is the way to go (we have Eye-Fi cards for SD cards already to solve this problem of connecting to a Smartphone...why no Wi-Fi for CF cards?,.,but I digress) considering the larger file sizes.

2 upvotes
vFunct
By vFunct (Jul 9, 2013)

The most important thing Nikon can do for pros is to add Wi-Fi/3G/4G to their cameras.

Pros are defined by how fast they can upload the shots.

They don't waste time post-processing, since their shots are fine in the first place.

1 upvote
tabloid
By tabloid (Jul 9, 2013)

I remember when press photographers used to go out on jobs using plate cameras....then Rollie's came in, followed by SLR's.
I remember when darkrooms in newspapers, and press agencies went on strike because they would not handle roll film......the rest is history.
The march of progress is inevitable.

0 upvotes
Wye Photography
By Wye Photography (Jul 9, 2013)

Is it "progress"?

The march of development and fueling a market is inevitable, but I wouldn't call it progress. Progress is where things actually get better not makes the world awash with billions of pretty poor hedonistic imagery all competing for attention. Computer controlled, software processed, cheap one-click filters, pictures of dull lives filtered a billion fold by the self loving and insecure.

Progress?

0 upvotes
madeinlisboa
By madeinlisboa (Jul 9, 2013)

I wonder the percentage of "pros" who don't edit their photographs because they are fine in the first place.... Remember the controversy regarding the winner of this year....

0 upvotes
jebbyderinger
By jebbyderinger (Jul 9, 2013)

That's a fair argument if Nikon bothered to make a good point and shoot. They have NEVER that I possibly remember made a point & shoot camera that is class leading. All their point & shoots have serious drawbacks and have "sucked" since the film days. They should really fire the whole team though they won't. Make something elegant in use, elegant in design, and elegant in performance. Make a camera that people want to use more than a cell-phone. The iPhone is actually fun to take pictures with and despite its flaws, it produces very decent results (still & video).

2 upvotes
SunnyFlorida
By SunnyFlorida (Jul 8, 2013)

Nikon already has a cel phone camera, it's called the Nikon 1 series

0 upvotes
unknown member
By (unknown member) (Jul 8, 2013)

How great would it be to have a Nikon camera phone that is essentially a camera with a phone attached rather then a phone with a camera feature.

1 upvote
tabloid
By tabloid (Jul 9, 2013)

A phone camera (which also does 1080 videos) today is far superior than a digital camera was 10 years ago.

A mobile phone today is far superior to a mobile phone 10 years ago.

So it doesn't really matter which way u put it around.

Comment edited 43 seconds after posting
0 upvotes
unknown member
By (unknown member) (Jul 9, 2013)

It's all about the interface.

0 upvotes
Paul Janders
By Paul Janders (Jul 8, 2013)

My favorite Nikon compacts were the 950, 4500 and S 10. Each of those had a split body that somewhat replicated the convenience of an articulated viewing screen. I still use my S 10 from time to time and I'm still waiting for Nikon to bring an articulated view screen to a professional grade SLR. The screen on the new Canon 70D really looks nice. If I had Canon lenses I would snap that body up in a second.

1 upvote
Gesture
By Gesture (Jul 8, 2013)

Just took my Coolpix 800 camera for a spin-one of the first digital cameras that demonstrated the potential of the medium. That swivel, split design is superb. I agree.

1 upvote
Peiasdf
By Peiasdf (Jul 8, 2013)

A Coolpix camera with 1" sensor and Nikkor lens sure sounds good and you know Nikon actually design the lens.

1 upvote
attomole
By attomole (Jul 8, 2013)

Not sure that sticking an Android operating system on really helps, The camera phone market is lost to Nikon I just don't see what value they can bring to that, at the very best they will just be another struggling to make a profit, phone manufacturer, the cameras that Samsung Apple and Nokia are fitting to smartphones are good enough for that market, and improving

Nikon should drop Coolpix completely, concentrate on G series, 1 series, DX and FX sensor cameras only, built to a high quality with a standard suite for connectivity to WIFI or smartphones, as we will all be carrying one anyway (a smartphone) we will not want to pay for an additional data contract, particularly with travel so I don't see the point in building GPRS 3/4 G into a camera.

1 upvote
GrahamSeventy1
By GrahamSeventy1 (Jul 8, 2013)

'I don't see the point in building GPRS 3/4 G into a camera.'
To tag high IQ photo's

Comment edited 48 seconds after posting
0 upvotes
FreedomLover
By FreedomLover (Jul 8, 2013)

An extending array of fast prime lenses would be a hit.

With several automatically coordinated cameras allowing shooting 1080p at high frame rates like 240fps or stereo.

0 upvotes
xMichaelx
By xMichaelx (Jul 8, 2013)

Obviously, by basing their OS on Android, they could allow non-Nikon folks to build apps like in-camera filters and better menu systems.

It's a VERY positive move, but Nikon missed the boat by making it next to impossible to develop for. Yes, I can run other Android apps on it (SLOWLY!) but really customizing the camera is WAY more difficult than just flashing CHDK on a Canon P&S. Devs need low-level access, and Nikon wants to lock users into their awful menu system.

Nikon should have partnered with Samsung, or even Cyanogen, to create an amazing photographic tool that would also appeal to developers and hobbyists. They could have done for the camera what Apple did for the phone.

Instead, they made a camera that can play some apps -- a toy, basically.

3 upvotes
tabloid
By tabloid (Jul 9, 2013)

Toy.......lol

If you had said to a person 10 years ago what was coming their way....they would have not believed u.

People are a little bit to spoilt today.

0 upvotes
attomole
By attomole (Jul 9, 2013)

@ xMichaelx I can see the point with the developer community and the API's but why would you want Angry Birds on there? and all the other baggage that CW Android. I have all that on my smartphone anyway, there are plenty of linux distro's out there make it RaspberyPI compatible! and dump big brother Google's burgeoning digital hegemony

Comment edited 2 minutes after posting
0 upvotes
Dennis
By Dennis (Jul 8, 2013)

“We’ve centralized our ideas around cameras but can change our approach to offer products to that bigger market.”
“We want to create a product that will change the concept of cameras. It could be a non-camera consumer product.”
“Rapid expansion of mobile devices is a change in business environment given to us. Our task going forward is to find an answer to that change.”

Sounds like they're more than ready to produce something revolutionary. As soon as they figure out what it is.

6 upvotes
ByronP
By ByronP (Jul 9, 2013)

Just like polarid and Kodac tried to do. Unfortunate, Nikon's camera division has not shown any expertise outside of its own space. Further, whatever they try, they will be up against the likes of Samsung who has shown the ability to enter other spaces quickly, effectively and mostly profitable. In my opinion, Nikon should significantly cut their expenses and ride the dsrl space until the very end or sell the division (maybe the best idea.) And, if Nikon is having future problems, what do you suppose smaller brands are going to face.

0 upvotes
Eddaweaver
By Eddaweaver (Jul 8, 2013)

Dedicated photographic devices are in decline. I think we'll continue to see them used by professionals and serious enthusiasts but the direction is not unlike medium format - continuing to exist but increasingly niche over time.

So if Nikon wants to continue making cameras into next decade maybe they should just try their hand at making smartphones ;)

2 upvotes
tabloid
By tabloid (Jul 9, 2013)

The decline is because everybody has one.
There is no rush anymore. (just like plasma TV's)

0 upvotes
sfphotoarts
By sfphotoarts (Jul 9, 2013)

Nikon should do what they do best, build amazing cameras and lenses, but rather than put their own processor inside, have snap in "backs" (docking ports) for the top selling smartphones. I want to use my iPhone as the computer and the camera for the optics. There's no reason why this would be difficult to do.

0 upvotes
peevee1
By peevee1 (Jul 8, 2013)

“We want to create a product that will change the concept of cameras,” Kimura said in the Bloomberg interview. “It could be a non-camera consumer product.”

Something wearable, like glasses (with camera), watch (with camera), bluetooth headset (with camera), brooch (with, you guessed it...).

0 upvotes
TFergus
By TFergus (Jul 8, 2013)

.. none of those are "non-camera".

1 upvote
peevee1
By peevee1 (Jul 9, 2013)

All of those are non-camera, just like a smartphone or your laptop is not a camera, even if a camera is a part of it. Just like you are not your finger, even if your finger is a part of you.

0 upvotes
Hulamike
By Hulamike (Jul 8, 2013)

Just the start. Soon Nikon and everyone else will offer DSLR with wifi and apps. If I can download a nifty photo app for my $200 iPhone, what can't I for my $2000 DSLR? Only logical that this is where its all headed.

3 upvotes
tabloid
By tabloid (Jul 9, 2013)

You are 100% correct.

0 upvotes
bgmonroe
By bgmonroe (Jul 8, 2013)

I suspect their answer will be reduce the number of models they make and more clearly differentiate them from what are offered in smartphones. In fact, I think we are seeing it now with the addition of larger and larger sensors being put into P&S digicams and brighter zoom lenses. Also, more co-opting of the smart phone feature set with the use of Android will be on near horizon (already hear with the S800c).

1 upvote
Roland Schulz
By Roland Schulz (Jul 8, 2013)

From my view Nikon fell behind in compact camera market after the coolpix 950 and 990 models. Most cameras after those where less innovative and lacked technology/quality in contrast to other strange companies!
Maybe Nikon needs an own RX100...

3 upvotes
Total comments: 135
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