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The Q Camera wants you to 'shut up and shoot'

27
Is there room in the market for a trendy, low-performance shooter?

When we first saw the Q Camera, we didn't know what to think. It has less megapixels and less storage than an iPhone but instead offers a bright ring flash and cool-looking waterproof body. More of a lifestyle device than professional tool, the Q Camera is looking to create a new market for casual, phone-less digital photography, much like the GoPro emerged as a ruggedized step between smartphones and high-end video cameras. 

For $199, it's cheaper than most new point-and-shoots and offers 3G connectivity with instant uploading to its web service. By appealing to (let's be honest) hipsters, the Q Camera gives users the chance to take unique-looking, share-able photos without a phone. As we observe the slow death of traditional point-and-shoot digital cameras in favor of smartphones, the Q Camera looks like it could be the last breath of low cost, photography-only devices.

The Q Camera's Key Specifications:

  • 5 megapixel
  • 24mm wide lens
  • F2.4 aperture
  • Manual focusing
  • Macro mode
  • 3 pre-set capture modes (Outdoor, Indoor, Night)
  • 3G Connectivity (micro SIM)
  • Four Buttons: Function, Save & Share, Shutter and Shutter with Flash
  • 8 segments powered LED ring flash
  • self timer (8 seconds)
  • 2.7 inches display
  • 800mAh battery (average 200 photos per charge)
  • Built-in 2GB memory
  • Nine photo filters
  • Waterproof up to 3.3 feet (1 meter) for up to half an hour
The Q Camera hopes users will forgo smartphones in favor of tactile controls.

Let's hear from you: Does the Q Camera have the potential to catch on with consumers, or will it go the way of the point and shoots before it?

Comments

Total comments: 27
marymaac

Is your smartphone waterproof, up to 3 feet, for 30 minutes? I think you are missing the point of the camera. It is not competing with your phone, it is a lower cost vacation phone for those who might get wet!

0 upvotes
Gonard

I'm using the 16 megapixel Canon A1400 digital compact . Cost $99 and great camera, including macro.

0 upvotes
chj

Waterproofing is nice, but for $200 it seems like a stretch and a small market.

Comment edited 7 times, last edit 10 minutes after posting
0 upvotes
nickmtl

Sorry, real Q Camera is
http://www.dpreview.com/products/pentax/slrs/pentax_q

0 upvotes
dpfan32

It should have WiFi not 3G ... useless ....

0 upvotes
Joe Ogiba

Does it shoot HD video like every smartphone out there ? This camera would be great in 2006 but today every smartphone has a better camera built-in.

1 upvote
wansai

for photography purists; this is more pure than the Nikon DF.

3 upvotes
michelowski

Hey, tactile controls, and still less embarassing than a Nikon Duff.

0 upvotes
marike6

OK, you buy this Q thing, and I'll buy a Nikon Df and we'll see. What do you like better the pink or blue? :-)

3 upvotes
audijam

i like a blue one....you can keep pink nikon to yourself...LOL!!!

0 upvotes
Alizarine

Doesn't Pentax have a camera that's also named Q?

7 upvotes
Joe Ogiba

yes
http://farm8.staticflickr.com/7236/7217893382_047091b08f_k.jpg

0 upvotes
springsnow

You have to get a data plan yourself. So you have to spend $200, and pay more to your carrier for a data service that is just for this camera to work. Imo it's DOA. They should just do a wifi version for $100 and develop a smartphone app that the camera can pair with so people can use their existing data plans.

4 upvotes
edu T

Should they? Then who would buy a low-end-phone-class camera only to pair it with a smartphone?

0 upvotes
springsnow

At least it could be an impulse purchase without further money draining subscription for another data plan. Right now, it's an overpriced low-end phone-class camera that requires a data plan to work.

0 upvotes
Raist3d

Sounds like a trademark infringement to me.

5 upvotes
leonche64

Not sure you can trademark a single letter.

3 upvotes
rfsIII

LOVE IT! Who does not want an inexpensive, fun camera that will make people smile when you hold it up to take their pictures.
(One thing... I'm pretty sure that there are no more hipsters. That was a mid-century Brooklyn thing when Brooklyn was still a cheap and scary place. Brooklyn is now full of ex-husbands and middle management DBs. The cool people have moved to Queens.)

0 upvotes
jimjim2111

Not sure if you've looked at the Q website but I've never seen so many group shots ecclusively showing trouble-free 20-somethings in sunglasses enjoying shared activities such as retro bike riding, sun-bleached ice cream eating, beach frisbee throwing!

1 upvote
Serenity Now

Just looking at it screams kids not Hipsters? Pre Smartphone kids. PSK! I think I just coined a demographic?!

1 upvote
ProfHankD

I agree with serenity now. The ONLY market for this would be kids too young to be trusted with a cell phone yet cheaply added onto the family usage plan. My 12-year-old wouldn't go for this, but at age 5 or so....

0 upvotes
magneto shot

unless that ring flash does something impressive to the lighting....i am afraid its DOA.

0 upvotes
Ayoh

Trademark infringement? Pentax will probably not like someone using the Q name for a camera.

6 upvotes
Karroly

No PASM modes, no buy...

Comment edited 14 seconds after posting
1 upvote
jcmarfilph

This actually is much better than using tablet or slippery smartphone brick with lousy or no physical control at all.

2 upvotes
vadimraskin

The concept is a loser from the start: most "hipsters" have smartphone already with better cameras built-in and all the connection they want, including Wi-Fi! Other than 9-10 yo girls who aren't old enough for the iPhone (dahh!) I don't see any market for these devices.

4 upvotes
LensBeginner

Is me (along with meself & I) wrong or we already have Q camera?
Me senses lawsuit coming! :-DDD

3 upvotes
Total comments: 27
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