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Vertu Signature Touch comes with Hasselblad-certified camera

110

If you've always been toying with the idea of getting a Hasselblad camera, but found the real thing too bulky and the rebadged Sony cameras too ridiculous, smartphone manufacturer Vertu has just given you another option. Vertu's latest model, the Signature Touch, comes with a "Hasselblad-certified" camera. 

The press release is a little vague in explaining what that exactly means but says "Vertu has worked with Hasselblad, the world’s most renowned professional photography brand, to perfect the image tuning of the camera onboard Signature Touch" This sounds as if Hasseblad has had some input into the fine-tuning of the camera module's image parameters but given we're almost certainly dealing with a standard 1/3-inch CMOS sensor here, you should, despite the Hasselblad badge, not quite expect medium format image quality.

The smartphone's other specs are in line with upper-mid-level devices from the competition. Images can be viewed on a 4.7-inch 1080p display and saved on the phone's 64GB of internal memory. Android 4.4 is powered by a quad-core Qualcomm Snapdragon 800 SoC running at 2.3Ghz. There are also B&O-tuned stereo speakers and a 2275mAh battery that can be charged wirelessly via the Qi-standard. 

You would expect more for $11,300? Well, there is also a sapphire crystal layer on the screen and the body is made out of titanium and hand-finished calf leather. Vertu also offers a range of additional services, including insurance and a real live concierge. The Vertu Signature Touch will be available this month.

Key Specification:

  • 13MP 1/3-inch BSI CMOS sensor
  • 1080p video
  • 2.1 MP front camera
  • Qualcomm Snapdragon 800 SoC, quad-core 
  • 4.7-inch 1080p screen
  • Android 4.4
  • 64GB storage, no microSD support
  • 2275 mAh battery
  • NFC

Source: Android Central


Comments

Total comments: 110
12
Caleido
By Caleido (2 months ago)

A brand selling out its name like this, is a chronicle of a death foretold.

Comment edited 10 seconds after posting
1 upvote
Joseph S Wisniewski
By Joseph S Wisniewski (2 months ago)

Leica Camera still seems to be hanging in there.

The Zeiss Foundation is still around.

0 upvotes
Joseph S Wisniewski
By Joseph S Wisniewski (2 months ago)

It may be too little, too late, but in January, Blad's owners got rid of Dr. Larry Hansen, the guy who discontinued the V system, launched the Lunar, Stellar, and Solar, launched the Hasselblad botique store in Tokyo, set up Blad's Luca Alessandrin as the head of Blad's new design center in Italy, and set up this deal with Vertu.

Replacing him is Ian Rawcliffe, who so far has launched the CMOS digital back their first actual new medium format product since around 2005, and supposedly shut down the Italian design center and given Luca the old glutal boot.

0 upvotes
slncezgsi
By slncezgsi (2 months ago)

Seems like Hasselblad plans to follow Kodak on their way to 'success'. Feels sad actually.

0 upvotes
jonak2
By jonak2 (2 months ago)

Hassle-blag
Hustle-brag

Comment edited 10 minutes after posting
0 upvotes
jaygeephoto
By jaygeephoto (2 months ago)

Can I have Victor's voice on my message?

0 upvotes
Maurizio Mancioli
By Maurizio Mancioli (2 months ago)

A question for DP Review: since you are THE major player in reviewing digital cameras, is this feedback from the public used by camera manufacturers? Is Hasselblad paying attention? And if they do, do they have something to say about their obstination in pursuing a strategy that will most certainly result in staining their legacy?

1 upvote
tkbslc
By tkbslc (2 months ago)

Hasselblad isn't going for the kind of consumers that use this site, honestly.

1 upvote
Maurizio Mancioli
By Maurizio Mancioli (2 months ago)

How embarrassing...

3 upvotes
Black Box
By Black Box (2 months ago)

Hasselblad is now officially a whore.

3 upvotes
jaygeephoto
By jaygeephoto (2 months ago)

But a Swedish one; I hear they're the best.
Volvo's on the skids too; I wonder what they will put their brand on?

0 upvotes
Black Box
By Black Box (2 months ago)

Oh, Volvo is in the league of their own. Their new "face" is the Chechen terrorists supporter Jean Claude Van Damme. I don't think it gets any worse.

2 upvotes
Black Box
By Black Box (2 months ago)

With or without the terrorist part actually.

1 upvote
AngryCorgi
By AngryCorgi (2 months ago)

Made from hand finished calf leather? Oh I feel better knowing they slaughtered a baby cow and not an adult cow for this phone. I hope the baby cow was a really nice friendly cow too. Had the calf won any 4-H competitions? Was it given beer and massaged constantly? Did the calf go to a private school? I only like the skin of baby cows that went to private school.

3 upvotes
tkbslc
By tkbslc (2 months ago)

They have to do something with the hide after they slaughter the calf for veal.

0 upvotes
AngryCorgi
By AngryCorgi (2 months ago)

In case it was missed: I was actually just spinning a bit off from Jim Gaffigan's latest routine.

0 upvotes
Kodachrome200
By Kodachrome200 (2 months ago)

*facepalm*

0 upvotes
Richard Murdey
By Richard Murdey (2 months ago)

Vertu seems to have mellowed recently on the style front. This current model looks far from horrible.

0 upvotes
fortwodriver
By fortwodriver (2 months ago)

For that price, it better be wrapped in Unicorn testes.

2 upvotes
Jahled
By Jahled (2 months ago)

I was happily reading along when I hit the price tag.

What?

0 upvotes
InTheMist
By InTheMist (2 months ago)

This is a caricature.

It's like offering a free Hermes bag with every Leica.

Kind of insulting actually.

2 upvotes
Richard Murdey
By Richard Murdey (2 months ago)

For Leica or Hermes?

6 upvotes
MarcMedios
By MarcMedios (2 months ago)

So... following Leica's journey from real camera to fashion accesory, Hasselblad --up until now the standard in large format photography-- has also become a fashion accesory and "certifies" cell phone cameras in an $11,000 cell phone. I don't know about the Swedes, but at least the Japanese had the inner strength to commit suicide when their dignity was lost.

8 upvotes
HowaboutRAW
By HowaboutRAW (2 months ago)

How is Leica not a real camera company?

What isn't real about the M240?

What isn't real about the S2?

2 upvotes
Scorpius1
By Scorpius1 (2 months ago)

This is a simple licensing deal and if it helps Hasselblad survive that whats the problem?And Hasselblad is medium format not large and Leica still makes amazing gear.

1 upvote
HowaboutRAW
By HowaboutRAW (2 months ago)

Scorpius1,

I realize you're addressing the OP who just wants to denigrate important camera brands of the film era.

But Hasselblad really has distracted itself by repackaging things like the Sony Nex 7. (At least the A99 is a serious camera, with good lenses for the system.)

People who'd seek out the digital Hasselblad MF cameras, despite the proprietary backs, would not seek out this phone or a reworked Nex 7, or RX100.

Hasselblad isn't doing its core business, MF cameras, much good with things like this phone.

Even though it was near bankruptcy in 2004, and it has a long history of doing deluxe versions of M bodies, Leica is of course doing well financially and a good part of that is because Leica makes sought after gear. The new lenses for the M system are mostly excellent, even the PanaLeica m4/3s lenses are a big deal. The expensive M240 is a big deal. The X2 and X-Vario are nothing to dismiss. But you realize this.

Comment edited 2 times, last edit 5 minutes after posting
0 upvotes
Joseph S Wisniewski
By Joseph S Wisniewski (2 months ago)

The "core business, MF cameras" has just been repackaging Fuji medium format gear for the last decade or so.

0 upvotes
HowaboutRAW
By HowaboutRAW (2 months ago)

Joseph S Wisniewski:

No, but yes Fuji lenses. Those Hasselblads aren't simply a Fuji re-badged. And the lenses, something Hasselblad never made, are built for that H system.

So pretty much exactly the opposite of your claims.

Perhaps you mean that Fuji did body manufacturing for Hasselblad, that's certainly possible. But since I can't buy a Fuji version of any part of this gear--these MF cameras are Hasselblads.

1 upvote
Joseph S Wisniewski
By Joseph S Wisniewski (2 months ago)

No to your "no", LOL.

Modern Blads really are 100% rebadged Fujis. I researched this quite thoroughly, in response to the truly absurd claims of several Blad fans.

It's very easy to patent search the respective companies, and that will give you a pretty thorough list of the design staff of both. The sad truth is that UBS AG and CINven fired virtually every Blad engineer back in 1996 during their buyout of the financially crippled Hasselblad.

It's easy to discover that Fuji designed, patented, tooled, and built every last bit of the H system, with one tiny exception. Hasselblad hired Teleca AB to create the interlock protocol that keeps Blad bodies from operating with "unapproved" digital backs such as Phase One.

"Hasselblad" reacquired some electronics engineering capability back in 2004 when Blad's then owner, Shriro of Hong Kong bought Imacon and placed Blad's remaining assets under the control of Imacon management, but Fuji still did all the work on everything but digital backs

1 upvote
HowaboutRAW
By HowaboutRAW (2 months ago)

Joseph S Wisniewski:

That's not re-badging of a Fuji, since there is not a Fuji version to re-badge.

You mean that besides building the lenses, Fuji made the bodies, I note you're not specific about who did the engineering.

I never claimed that Hasselblad built the bodies in Sweden.

I'll repost my last paragraph from above, perhaps this time you'll read it:

"Perhaps you mean that Fuji did body manufacturing for Hasselblad, that's certainly possible. But since I can't buy a Fuji version of any part of this gear--these MF cameras are Hasselblads."

Now your point about all the engineers being fired in 1996 is intriguing and sure suggests that Fuji also did the engineering.

0 upvotes
Joseph S Wisniewski
By Joseph S Wisniewski (2 months ago)

Ah, but there is a Fuji to rebadge, the GX645AF series.

You note I'm "not specific about who did the engineering"? Did you miss this?

"It's easy to discover that Fuji designed, patented, tooled, and built every last bit of the H system, with one tiny exception. Hasselblad hired Teleca AB to create the interlock protocol that keeps Blad bodies from operating with "unapproved" digital backs such as Phase One."

I'm not sure how I could have been any more specific.

0 upvotes
HowaboutRAW
By HowaboutRAW (2 months ago)

Joseph S Wisniewski:

I'd missed the Fuji "designed", I admit.

Do you have link to a photo of the GX645AF body? I'm finding it hard to find a picture to confirm the re-badging.

Comment edited 5 minutes after posting
0 upvotes
HowaboutRAW
By HowaboutRAW (2 months ago)

Joseph S Wisniewski:

For what its worth the Wikipedia page for Hasselblad (Fuji section) disagrees with you on which party did the building of the H bodies.

Also the GX645 looks to be a medium format rangefinder from Fuji, so not exactly re-badged by Hasselblad for the H system.

Comment edited 38 seconds after posting
0 upvotes
Joseph S Wisniewski
By Joseph S Wisniewski (2 months ago)

Yes, it does. And the "baker" who keeps filling it with false information is too persistent to fight.

0 upvotes
HowaboutRAW
By HowaboutRAW (2 months ago)

JSW:

But about the rangefinder GX645, I don't see how that becomes the H body.

0 upvotes
Joseph S Wisniewski
By Joseph S Wisniewski (2 months ago)

I don't see where the GX645AF SLR ever became a rangefinder.

http://camera-wiki.org/wiki/Fujifilm_GX645AF

0 upvotes
HowaboutRAW
By HowaboutRAW (2 months ago)

JSW:

That's odd, wasn't turning up in various web searches.

Thanks, yes, that's certainly an H body.

So now I do indeed accept the re-badging point.

0 upvotes
rondhamalam
By rondhamalam (2 months ago)

Bullsh*t !!!
Certified??? big LoL

2 upvotes
jaygeephoto
By jaygeephoto (2 months ago)

Certifiable.

0 upvotes
zycamaniac
By zycamaniac (2 months ago)

So this is like Maserati certifying a car engine back on the 80's, when they can't build a car worth a damn...

0 upvotes
AngryCorgi
By AngryCorgi (2 months ago)

Since when did hassleblad become a company that did "certifications"? This reads like an online diploma company.

10 upvotes
Todd Ka
By Todd Ka (2 months ago)

But is a NASA edition available?

2 upvotes
tkbslc
By tkbslc (2 months ago)

One feature not mentioned is that instead of SIRI, you get a live human being always on call. This is a phone for people where $500 and $10,000 both round to the same fraction of their salary.

1 upvote
masticina
By masticina (2 months ago)

Daring and well for the rich it is a status symbol. At least this one doesn't looks horribly wrong! Because it is mostly a mobile phone with some more expensive materials used.

Yeah Hasselblad is pretty much dead.

Such a shame such a shame. Well I do hope for those who own a medium frame hasselblad that they will retain support for those as long as possible.

But yes where would they go after this.. an Hasselblad GoPro?
Rocky has a good point, Venture Capitalists don't care about your brand or product only that they get their moneys worth. And it seems that such is the end.

Well join the other big guys that failed.. end of the era. Begin of another this is how things go.

2 upvotes
JapanCanon
By JapanCanon (2 months ago)

You are confusing private equity with venture capital. Venture capital are generally a good force in the financial industry, supporting startups, driving growth and allowing new things to be created (and of course making a profit in the process). Private equity is usually the opposite - take a distressed asset, strip it to the bone by firing personnel, selling land or brands owned, borrowing as much as they can to pay themselves, then tidy up the balance sheet and somehow sell at a profit. They treat every company they buy as a generic widget company which makes them money.

Hasselblad, I believe, is private equity owned.

0 upvotes
Joseph S Wisniewski
By Joseph S Wisniewski (2 months ago)

You are correct. A pretty aggressive outfit called Vorndran Mannheims Capital (formerly Ventizz Capital Fund) bought them from Shriro in 2011.

Rumor has it that the Blad purchase is scheduled for reevaluation on June 30, and the most likely outcome will be the shutdown and write-off of whatever is left of Blad.

The last time Blad was owned by VCs was back when cinven and UBS bought them back in 1996.

It's gone from bad to worse ever since. In 2003, the VCs sold Blad to Shriro, Blad's Asia-Pacific distributor. (Shriro is more well known for distributing back-hoes and cranes, they had no idea what to do with Blad, LOL).

Then VMC.

0 upvotes
Mike921
By Mike921 (2 months ago)

Sad, Hassy used to be 'THE (you know what) and now it's only '(you know what)'.

6 upvotes
Mattersburger
By Mattersburger (2 months ago)

Now, THAT's funny!

0 upvotes
Rocky Mtn Old Boy
By Rocky Mtn Old Boy (2 months ago)

Do your homework. There is *nothing* about Hasselblad that is held over after they were sold to venture capitalists... other than the name.

People always bring up the Sony-Hasselblad connection... but Sony is just a Business, and if you put enough investor dollars on the table, you too could have a Nex7 repackaged as "Bob's Wunderkind".

Expect a purse with the Hasselblad badge by year's end (when investor money is running thin).

2 upvotes
OliverGlass
By OliverGlass (2 months ago)

Hassle-buy

1 upvote
Couscousdelight
By Couscousdelight (2 months ago)

Hahahasselblad...

3 upvotes
Fox Fisher
By Fox Fisher (2 months ago)

iPhone 5s is 10x better looking than this .

0 upvotes
Siddharth
By Siddharth (2 months ago)

Vertu is a brand meant for very selective people...For them its absolutely necessary carry one (something different to which ordinary people like us use) to display their status...

It can be wrapped in gold, diamonds, leather of endangered animals...it doesn't really matter...These are status symbols..only...caters to a crowd who probably don't have any interest in dpreview..

For us the newsfeed serves as good entertainment. :)

1 upvote
webrunner5
By webrunner5 (2 months ago)

I lived in Fort Myers, Florida and worked in Naples. Trust me, TONS of people down there can and will buy one of these for their wife or daughter for their birthday, etc.

There is some scary money now in a few lucky people's hands. I gave up being envious of them and just admitted a select few people in this world are lucky as heck, hard working as heck or talented as heck. And this is just like me or you owning a Apple 5s. It is chump change to certain people and this company is taking advantage of that fact. Good or bad. Such is life.

1 upvote
PixelMover
By PixelMover (2 months ago)

"Hasselblad Certified"

..does that add more or less value than a Facebook 'Like'?

6 upvotes
Digitall
By Digitall (2 months ago)

less

2 upvotes
Johannes Zander
By Johannes Zander (2 months ago)

No wooden grip...
...I pass

11 upvotes
DStudio
By DStudio (2 months ago)

The problem is it sounds like a stupid buy even for those who can afford it.

7 upvotes
Culinsky
By Culinsky (2 months ago)

This product will show how the money of the buyer were earned :)

3 upvotes
Langusta
By Langusta (2 months ago)

Next - the big gold (-plated) chain to every purchase...

2 upvotes
Dames01
By Dames01 (2 months ago)

and some people say that Apple products are overpriced...

5 upvotes
Robert Schambach
By Robert Schambach (2 months ago)

buying this gadget is god's way of saying that you have too much money.

8 upvotes
CopCarSS
By CopCarSS (2 months ago)

Dear Hasselblad,

Please stop. If your recent efforts are the best you can come up with, it's time to resign yourself to your fate and allow us to keep the memories of when the Hasselblad name meant something other than grossly overpriced "bling" products that really aren't all that inspiring photographically...

10 upvotes
AndreaV
By AndreaV (2 months ago)

My 500C is crying in despair... :(

2 upvotes
Morgan David
By Morgan David (2 months ago)

Mine got into hiding. Due to over-shame.

3 upvotes
KonstantinosK
By KonstantinosK (2 months ago)

And "there are also B&O-tuned stereo speakers".... The price is more than justified then! Another joke....

1 upvote
Bill T.
By Bill T. (2 months ago)

For only three times the price you could duct tape a $600 Samsung phone onto a 50mp CMOS Hassy. Think about it.

2 upvotes
steelski
By steelski (2 months ago)

Or get a Pentax 645z for less than this..... And an iPhone/Samsung whatever..... And a second hand lens.

2 upvotes
John Driggers
By John Driggers (2 months ago)

I think it's a given that those who would buy this would never read DPReview.

0 upvotes
Ben Tomohiku
By Ben Tomohiku (2 months ago)

It is a dumb idea, Hasselblad has always been making dumb decisions these days...

2 upvotes
DotCom Editor
By DotCom Editor (2 months ago)

Here's the thing that these stories always leave out: How well does it work AS A TELEPHONE?

1 upvote
RPJG
By RPJG (2 months ago)

They leave it out, because they all work well enough as phones.

0 upvotes
Suave
By Suave (2 months ago)

But it's got megapixels! It's what people crave!

1 upvote
SanPedro
By SanPedro (2 months ago)

They don't care... they have a butler to answer their telephone calls.

0 upvotes
Digitall
By Digitall (2 months ago)

Not expensive enough. However I am expecting that the camera is certified by Sony. Yes, the original.
Not by Hasselstein, the wannabe.

1 upvote
Suave
By Suave (2 months ago)

How's reception?

0 upvotes
Elandreth
By Elandreth (2 months ago)

I'm waiting for the Vertu Pleistocene Touch, made from certified saber-toothed tiger ivory.

2 upvotes
SammyToronto
By SammyToronto (2 months ago)

Who is that for? Even the Kardashians, who are the poster family for conspicuous consumption, would find it ludicrously expensive.

0 upvotes
marc petzold
By marc petzold (2 months ago)

OMG - what? A 11,300$ Cellphone? After the Sony "Hasseldumb" Series - finally a smartphone for the very wealthy, with that price tag? I guess the new CEO of Hasseldumb also does make very "dumb" product suggestions....just another nail onto the coffin which was once a great medium format company....oh boy....what they have done? *If* dpreview have had posted this on April 1st, i'd say nice joke...but it seems reality...poor Hasselblad.

Comment edited 1 minute after posting
2 upvotes
sovelo2002
By sovelo2002 (2 months ago)

rediclous

0 upvotes
andix
By andix (2 months ago)

dpreview's sense of humor is now exploring uncharted, snobbery territory.

0 upvotes
AlanG
By AlanG (2 months ago)

The only comment I can think of is it seems to be a better deal than a $100,000 razor.

http://www.dailymail.co.uk/sciencetech/article-2009401/Worlds-expensive-razor-goes-sale-100-000--SAPPHIRE-blades.html

1 upvote
Michael Piziak
By Michael Piziak (2 months ago)

I don't get it. Hasselblad, famous for medium format cameras, has certified a camera in a phone ?

1 upvote
badi
By badi (2 months ago)

well... for the photographers, yes.
But for non photographers, they either didn't hear of it, either know something like "a brand of super expensive pro photo gear" ... which is exactly what it has to be for this.
Probably they first went to leica, but they refused to give them the red dot, as they still have some pride.

0 upvotes
Michael Piziak
By Michael Piziak (2 months ago)

LOL the red dot.

0 upvotes
nunatak
By nunatak (2 months ago)

one wonders how desperate Hasselblad has become? :(

5 upvotes
Total comments: 110
12
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