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Vertu Signature Touch comes with Hasselblad-certified camera

108

If you've always been toying with the idea of getting a Hasselblad camera, but found the real thing too bulky and the rebadged Sony cameras too ridiculous, smartphone manufacturer Vertu has just given you another option. Vertu's latest model, the Signature Touch, comes with a "Hasselblad-certified" camera. 

The press release is a little vague in explaining what that exactly means but says "Vertu has worked with Hasselblad, the world’s most renowned professional photography brand, to perfect the image tuning of the camera onboard Signature Touch" This sounds as if Hasseblad has had some input into the fine-tuning of the camera module's image parameters but given we're almost certainly dealing with a standard 1/3-inch CMOS sensor here, you should, despite the Hasselblad badge, not quite expect medium format image quality.

The smartphone's other specs are in line with upper-mid-level devices from the competition. Images can be viewed on a 4.7-inch 1080p display and saved on the phone's 64GB of internal memory. Android 4.4 is powered by a quad-core Qualcomm Snapdragon 800 SoC running at 2.3Ghz. There are also B&O-tuned stereo speakers and a 2275mAh battery that can be charged wirelessly via the Qi-standard. 

You would expect more for $11,300? Well, there is also a sapphire crystal layer on the screen and the body is made out of titanium and hand-finished calf leather. Vertu also offers a range of additional services, including insurance and a real live concierge. The Vertu Signature Touch will be available this month.

Key Specification:

  • 13MP 1/3-inch BSI CMOS sensor
  • 1080p video
  • 2.1 MP front camera
  • Qualcomm Snapdragon 800 SoC, quad-core 
  • 4.7-inch 1080p screen
  • Android 4.4
  • 64GB storage, no microSD support
  • 2275 mAh battery
  • NFC

Source: Android Central


Comments

Total comments: 108
12
Caleido

A brand selling out its name like this, is a chronicle of a death foretold.

Comment edited 10 seconds after posting
1 upvote
Joseph S Wisniewski

Leica Camera still seems to be hanging in there.

The Zeiss Foundation is still around.

0 upvotes
Joseph S Wisniewski

It may be too little, too late, but in January, Blad's owners got rid of Dr. Larry Hansen, the guy who discontinued the V system, launched the Lunar, Stellar, and Solar, launched the Hasselblad botique store in Tokyo, set up Blad's Luca Alessandrin as the head of Blad's new design center in Italy, and set up this deal with Vertu.

Replacing him is Ian Rawcliffe, who so far has launched the CMOS digital back their first actual new medium format product since around 2005, and supposedly shut down the Italian design center and given Luca the old glutal boot.

0 upvotes
slncezgsi

Seems like Hasselblad plans to follow Kodak on their way to 'success'. Feels sad actually.

0 upvotes
jonak2

Hassle-blag
Hustle-brag

Comment edited 10 minutes after posting
0 upvotes
jaygeephoto

Can I have Victor's voice on my message?

0 upvotes
Maurizio Mancioli

A question for DP Review: since you are THE major player in reviewing digital cameras, is this feedback from the public used by camera manufacturers? Is Hasselblad paying attention? And if they do, do they have something to say about their obstination in pursuing a strategy that will most certainly result in staining their legacy?

1 upvote
tkbslc

Hasselblad isn't going for the kind of consumers that use this site, honestly.

1 upvote
Maurizio Mancioli

How embarrassing...

3 upvotes
Black Box

Hasselblad is now officially a whore.

3 upvotes
jaygeephoto

But a Swedish one; I hear they're the best.
Volvo's on the skids too; I wonder what they will put their brand on?

0 upvotes
Black Box

Oh, Volvo is in the league of their own. Their new "face" is the Chechen terrorists supporter Jean Claude Van Damme. I don't think it gets any worse.

2 upvotes
Black Box

With or without the terrorist part actually.

1 upvote
AngryCorgi

Made from hand finished calf leather? Oh I feel better knowing they slaughtered a baby cow and not an adult cow for this phone. I hope the baby cow was a really nice friendly cow too. Had the calf won any 4-H competitions? Was it given beer and massaged constantly? Did the calf go to a private school? I only like the skin of baby cows that went to private school.

3 upvotes
tkbslc

They have to do something with the hide after they slaughter the calf for veal.

0 upvotes
AngryCorgi

In case it was missed: I was actually just spinning a bit off from Jim Gaffigan's latest routine.

0 upvotes
Kodachrome200
0 upvotes
Richard Murdey

Vertu seems to have mellowed recently on the style front. This current model looks far from horrible.

0 upvotes
fortwodriver

For that price, it better be wrapped in Unicorn testes.

2 upvotes
Jahled

I was happily reading along when I hit the price tag.

What?

0 upvotes
InTheMist

This is a caricature.

It's like offering a free Hermes bag with every Leica.

Kind of insulting actually.

2 upvotes
Richard Murdey

For Leica or Hermes?

6 upvotes
MarcMedios

So... following Leica's journey from real camera to fashion accesory, Hasselblad --up until now the standard in large format photography-- has also become a fashion accesory and "certifies" cell phone cameras in an $11,000 cell phone. I don't know about the Swedes, but at least the Japanese had the inner strength to commit suicide when their dignity was lost.

8 upvotes
HowaboutRAW

How is Leica not a real camera company?

What isn't real about the M240?

What isn't real about the S2?

2 upvotes
Scorpius1

This is a simple licensing deal and if it helps Hasselblad survive that whats the problem?And Hasselblad is medium format not large and Leica still makes amazing gear.

1 upvote
HowaboutRAW

Scorpius1,

I realize you're addressing the OP who just wants to denigrate important camera brands of the film era.

But Hasselblad really has distracted itself by repackaging things like the Sony Nex 7. (At least the A99 is a serious camera, with good lenses for the system.)

People who'd seek out the digital Hasselblad MF cameras, despite the proprietary backs, would not seek out this phone or a reworked Nex 7, or RX100.

Hasselblad isn't doing its core business, MF cameras, much good with things like this phone.

Even though it was near bankruptcy in 2004, and it has a long history of doing deluxe versions of M bodies, Leica is of course doing well financially and a good part of that is because Leica makes sought after gear. The new lenses for the M system are mostly excellent, even the PanaLeica m4/3s lenses are a big deal. The expensive M240 is a big deal. The X2 and X-Vario are nothing to dismiss. But you realize this.

Comment edited 2 times, last edit 5 minutes after posting
0 upvotes
Joseph S Wisniewski

The "core business, MF cameras" has just been repackaging Fuji medium format gear for the last decade or so.

0 upvotes
HowaboutRAW

Joseph S Wisniewski:

No, but yes Fuji lenses. Those Hasselblads aren't simply a Fuji re-badged. And the lenses, something Hasselblad never made, are built for that H system.

So pretty much exactly the opposite of your claims.

Perhaps you mean that Fuji did body manufacturing for Hasselblad, that's certainly possible. But since I can't buy a Fuji version of any part of this gear--these MF cameras are Hasselblads.

1 upvote
Joseph S Wisniewski

No to your "no", LOL.

Modern Blads really are 100% rebadged Fujis. I researched this quite thoroughly, in response to the truly absurd claims of several Blad fans.

It's very easy to patent search the respective companies, and that will give you a pretty thorough list of the design staff of both. The sad truth is that UBS AG and CINven fired virtually every Blad engineer back in 1996 during their buyout of the financially crippled Hasselblad.

It's easy to discover that Fuji designed, patented, tooled, and built every last bit of the H system, with one tiny exception. Hasselblad hired Teleca AB to create the interlock protocol that keeps Blad bodies from operating with "unapproved" digital backs such as Phase One.

"Hasselblad" reacquired some electronics engineering capability back in 2004 when Blad's then owner, Shriro of Hong Kong bought Imacon and placed Blad's remaining assets under the control of Imacon management, but Fuji still did all the work on everything but digital backs

1 upvote
HowaboutRAW

Joseph S Wisniewski:

That's not re-badging of a Fuji, since there is not a Fuji version to re-badge.

You mean that besides building the lenses, Fuji made the bodies, I note you're not specific about who did the engineering.

I never claimed that Hasselblad built the bodies in Sweden.

I'll repost my last paragraph from above, perhaps this time you'll read it:

"Perhaps you mean that Fuji did body manufacturing for Hasselblad, that's certainly possible. But since I can't buy a Fuji version of any part of this gear--these MF cameras are Hasselblads."

Now your point about all the engineers being fired in 1996 is intriguing and sure suggests that Fuji also did the engineering.

0 upvotes
Joseph S Wisniewski

Ah, but there is a Fuji to rebadge, the GX645AF series.

You note I'm "not specific about who did the engineering"? Did you miss this?

"It's easy to discover that Fuji designed, patented, tooled, and built every last bit of the H system, with one tiny exception. Hasselblad hired Teleca AB to create the interlock protocol that keeps Blad bodies from operating with "unapproved" digital backs such as Phase One."

I'm not sure how I could have been any more specific.

0 upvotes
HowaboutRAW

Joseph S Wisniewski:

I'd missed the Fuji "designed", I admit.

Do you have link to a photo of the GX645AF body? I'm finding it hard to find a picture to confirm the re-badging.

Comment edited 5 minutes after posting
0 upvotes
HowaboutRAW

Joseph S Wisniewski:

For what its worth the Wikipedia page for Hasselblad (Fuji section) disagrees with you on which party did the building of the H bodies.

Also the GX645 looks to be a medium format rangefinder from Fuji, so not exactly re-badged by Hasselblad for the H system.

Comment edited 38 seconds after posting
0 upvotes
Joseph S Wisniewski

Yes, it does. And the "baker" who keeps filling it with false information is too persistent to fight.

0 upvotes
HowaboutRAW

JSW:

But about the rangefinder GX645, I don't see how that becomes the H body.

0 upvotes
Joseph S Wisniewski

I don't see where the GX645AF SLR ever became a rangefinder.

http://camera-wiki.org/wiki/Fujifilm_GX645AF

0 upvotes
HowaboutRAW

JSW:

That's odd, wasn't turning up in various web searches.

Thanks, yes, that's certainly an H body.

So now I do indeed accept the re-badging point.

0 upvotes
rondhamalam

Bullsh*t !!!
Certified??? big LoL

2 upvotes
jaygeephoto

Certifiable.

0 upvotes
zycamaniac

So this is like Maserati certifying a car engine back on the 80's, when they can't build a car worth a damn...

0 upvotes
AngryCorgi

Since when did hassleblad become a company that did "certifications"? This reads like an online diploma company.

10 upvotes
unknown member
By (unknown member) (5 months ago)

But is a NASA edition available?

2 upvotes
tkbslc

One feature not mentioned is that instead of SIRI, you get a live human being always on call. This is a phone for people where $500 and $10,000 both round to the same fraction of their salary.

1 upvote
masticina

Daring and well for the rich it is a status symbol. At least this one doesn't looks horribly wrong! Because it is mostly a mobile phone with some more expensive materials used.

Yeah Hasselblad is pretty much dead.

Such a shame such a shame. Well I do hope for those who own a medium frame hasselblad that they will retain support for those as long as possible.

But yes where would they go after this.. an Hasselblad GoPro?
Rocky has a good point, Venture Capitalists don't care about your brand or product only that they get their moneys worth. And it seems that such is the end.

Well join the other big guys that failed.. end of the era. Begin of another this is how things go.

2 upvotes
JapanCanon

You are confusing private equity with venture capital. Venture capital are generally a good force in the financial industry, supporting startups, driving growth and allowing new things to be created (and of course making a profit in the process). Private equity is usually the opposite - take a distressed asset, strip it to the bone by firing personnel, selling land or brands owned, borrowing as much as they can to pay themselves, then tidy up the balance sheet and somehow sell at a profit. They treat every company they buy as a generic widget company which makes them money.

Hasselblad, I believe, is private equity owned.

0 upvotes
Joseph S Wisniewski

You are correct. A pretty aggressive outfit called Vorndran Mannheims Capital (formerly Ventizz Capital Fund) bought them from Shriro in 2011.

Rumor has it that the Blad purchase is scheduled for reevaluation on June 30, and the most likely outcome will be the shutdown and write-off of whatever is left of Blad.

The last time Blad was owned by VCs was back when cinven and UBS bought them back in 1996.

It's gone from bad to worse ever since. In 2003, the VCs sold Blad to Shriro, Blad's Asia-Pacific distributor. (Shriro is more well known for distributing back-hoes and cranes, they had no idea what to do with Blad, LOL).

Then VMC.

0 upvotes
Mike921

Sad, Hassy used to be 'THE (you know what) and now it's only '(you know what)'.

6 upvotes
Mattersburger

Now, THAT's funny!

0 upvotes
Rocky Mtn Old Boy

Do your homework. There is *nothing* about Hasselblad that is held over after they were sold to venture capitalists... other than the name.

People always bring up the Sony-Hasselblad connection... but Sony is just a Business, and if you put enough investor dollars on the table, you too could have a Nex7 repackaged as "Bob's Wunderkind".

Expect a purse with the Hasselblad badge by year's end (when investor money is running thin).

2 upvotes
OliverGlass

Hassle-buy

1 upvote
Couscousdelight

Hahahasselblad...

3 upvotes
Fox Fisher

iPhone 5s is 10x better looking than this .

0 upvotes
Siddharth

Vertu is a brand meant for very selective people...For them its absolutely necessary carry one (something different to which ordinary people like us use) to display their status...

It can be wrapped in gold, diamonds, leather of endangered animals...it doesn't really matter...These are status symbols..only...caters to a crowd who probably don't have any interest in dpreview..

For us the newsfeed serves as good entertainment. :)

1 upvote
webrunner5

I lived in Fort Myers, Florida and worked in Naples. Trust me, TONS of people down there can and will buy one of these for their wife or daughter for their birthday, etc.

There is some scary money now in a few lucky people's hands. I gave up being envious of them and just admitted a select few people in this world are lucky as heck, hard working as heck or talented as heck. And this is just like me or you owning a Apple 5s. It is chump change to certain people and this company is taking advantage of that fact. Good or bad. Such is life.

1 upvote
PixelMover

"Hasselblad Certified"

..does that add more or less value than a Facebook 'Like'?

6 upvotes
Digitall
2 upvotes
Johannes Zander

No wooden grip...
...I pass

11 upvotes
DStudio

The problem is it sounds like a stupid buy even for those who can afford it.

7 upvotes
Culinsky

This product will show how the money of the buyer were earned :)

3 upvotes
Langusta

Next - the big gold (-plated) chain to every purchase...

2 upvotes
Dames01

and some people say that Apple products are overpriced...

5 upvotes
Robert Schambach

buying this gadget is god's way of saying that you have too much money.

8 upvotes
CopCarSS

Dear Hasselblad,

Please stop. If your recent efforts are the best you can come up with, it's time to resign yourself to your fate and allow us to keep the memories of when the Hasselblad name meant something other than grossly overpriced "bling" products that really aren't all that inspiring photographically...

10 upvotes
AndreaV

My 500C is crying in despair... :(

2 upvotes
Morgan David

Mine got into hiding. Due to over-shame.

3 upvotes
KonstantinosK

And "there are also B&O-tuned stereo speakers".... The price is more than justified then! Another joke....

1 upvote
Bill T.

For only three times the price you could duct tape a $600 Samsung phone onto a 50mp CMOS Hassy. Think about it.

2 upvotes
steelski

Or get a Pentax 645z for less than this..... And an iPhone/Samsung whatever..... And a second hand lens.

2 upvotes
John Driggers

I think it's a given that those who would buy this would never read DPReview.

0 upvotes
Ben Tomohiku

It is a dumb idea, Hasselblad has always been making dumb decisions these days...

2 upvotes
DotCom Editor

Here's the thing that these stories always leave out: How well does it work AS A TELEPHONE?

1 upvote
RPJG

They leave it out, because they all work well enough as phones.

0 upvotes
Suave

But it's got megapixels! It's what people crave!

1 upvote
SanPedro

They don't care... they have a butler to answer their telephone calls.

0 upvotes
Digitall

Not expensive enough. However I am expecting that the camera is certified by Sony. Yes, the original.
Not by Hasselstein, the wannabe.

1 upvote
Suave

How's reception?

0 upvotes
Elandreth

I'm waiting for the Vertu Pleistocene Touch, made from certified saber-toothed tiger ivory.

2 upvotes
SammyToronto

Who is that for? Even the Kardashians, who are the poster family for conspicuous consumption, would find it ludicrously expensive.

0 upvotes
marc petzold

OMG - what? A 11,300$ Cellphone? After the Sony "Hasseldumb" Series - finally a smartphone for the very wealthy, with that price tag? I guess the new CEO of Hasseldumb also does make very "dumb" product suggestions....just another nail onto the coffin which was once a great medium format company....oh boy....what they have done? *If* dpreview have had posted this on April 1st, i'd say nice joke...but it seems reality...poor Hasselblad.

Comment edited 1 minute after posting
2 upvotes
sovelo2002

rediclous

0 upvotes
andix

dpreview's sense of humor is now exploring uncharted, snobbery territory.

0 upvotes
AlanG

The only comment I can think of is it seems to be a better deal than a $100,000 razor.

http://www.dailymail.co.uk/sciencetech/article-2009401/Worlds-expensive-razor-goes-sale-100-000--SAPPHIRE-blades.html

1 upvote
Michael Piziak

I don't get it. Hasselblad, famous for medium format cameras, has certified a camera in a phone ?

1 upvote
badi

well... for the photographers, yes.
But for non photographers, they either didn't hear of it, either know something like "a brand of super expensive pro photo gear" ... which is exactly what it has to be for this.
Probably they first went to leica, but they refused to give them the red dot, as they still have some pride.

0 upvotes
Michael Piziak

LOL the red dot.

0 upvotes
nunatak

one wonders how desperate Hasselblad has become? :(

5 upvotes
Total comments: 108
12
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