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Impossible adds B&W 'Hard Color' Limited-edition Instant Film


Instant-print maker Impossible has added a new line to its ‘special’ and ‘limited’ editions with a 600-type film that features a colored frame surrounding the image area. Joining a line of tinted emulsions and animal-skin-printed frames, B&W 600 Hard Color features a warm high-contrast emulsion with frame surrounds in eight different vivid colors. Impossible says “The effect is unexpected but unarguably contemporary.”

Compatible with Impossible’s Instant Lab for smartphones and 600 series cameras, the film comes in packs of eight sheets, with frame colors in “rich variants of red, yellow, blue, orange, purple and green”. Packs will be available starting Monday, July 14 from the Impossible online shop, and cost £17.50/US$23.59 plus shipping . 


Total comments: 16

I have two main issues here:

1) I don't really care about color. That's pretty subjective though.

2) I'd like square or rectangular images with regular borders. I get the polaroid throwback, but don't need the heavy bottom edge.

Third bonus issue:
I can print pictures on my home printer. That's pretty instant, too, maybe moreso than instant film. And I have complete control over the size. And choice of stock. And reliable film.... ah, I mean paper and ink.


This is cool, but for me, that's about it.


2) the thick bottom frame is not a design choice, it is essential to the way integral film works. Also, there is no "Polaroid throwback" here, this is real instant film!


the heavy bottom has 3 chemicals, two for the development and a opacifier (the thing that shields the picture from light while the development is happening. Also try to enjoy the fact that your picture is a mixture of chemicals that transformed right before your eyes. That always gets me!


Interesting choice on dpreview's part to post a film-related piece of news on Connect (then again, there's probably no "proper" place to put it on a website calling itself DIGITAL Photography Review ;-)).


Perhaps the notion of "instant" prints might appeal to a generation that weren't around to experience them in the 70s and 80s (not entirely unlike 3D films).

I understand the benefits that instant film backs had for professional photographers, but my recollection is of consumer instant cameras being a bit of a gimmick and a fad. Quite of lot of people had one, but they didn't use it much after the novelty wore off. I guess it is a niche market.


"Quite of lot of people had one, but they didn't use it much after the novelty wore off. I guess it is a niche market."

I wouldn't say it came close to being a fad. Instant film and the wide availability of the cameras changed photography. They were equivalent to the first iPhones in terms of instant gratification.


I am stunned. This is a product I would never had expected.

Eric Hensel

“The effect is unexpected but unarguably contemporary.”
Marketing double-speak at its finest ;^)


As an early adopter of Impossible Project films, I have to say, yes - they're a work in progress: The black and white film is prone to streaking, fogging, fading over time, is inconsistent in its exposure and has a tonal curve like stepping off a cliff. The current color film is a bit different, in it has more acceptable tonality - if a bit too yellow in its highlights, is more consistent and less prone to fogging. But the opacifying agent takes nearly two hours to clear, so shooting this film isn't really giving you an 'instant photo' experience. As one of Impossible's 'Pioneer' users, I was able to buy a couple packs of their beta third generation color film, due out later this year, and found it much improved, both in color and clearing time. Worth waiting for.

Most medium format camera Polaroid backs, by the way, do not use these the films, but the older peel-apart pack films. Fuji still makes a 100 ISO film that is lovely, consistent and comparably cheap, at about $9 a pack.

Edited 3 minutes after posting
By (unknown member) (Jul 12, 2014)

I have to commend both the Impossible Project for what they are doing and early adopters like yourself.

It is too bad the hand-off of equipment, facilities, or processes couldn't have been done while Polaroid was still making their integral film. Having to re-invent that particular wheel is proving difficult.

Still, I am very happy they're in business and look forward to improvement.


According to some reports, their film is inconsistent. How does it compare to Fuji's?


The colour impossible film I have used developed terribly and inconsistently under the same lighting conditions. And then got worse even when kept in the dark.
By comparison the Fuji/Polaroid branded 300 emulsion is worlds better. Colour is very precise, skin tones look natural and even after several years sitting under light it looks good.

By (unknown member) (Jul 10, 2014)

They need to stop working on trivial items and concentrate on improving the instant film and its properties.

There are plenty of large format and medium format photographers who would like to continue using their Polaroid backs, as well as photographers who enjoy their SX-70, SLR-690 style cameras.


This just boggles the mind....

Perhaps bright colored frames around photos will appeal to hipsters? Who knows?


That's precisely the idea Marty


8 sheets only for £17.50 is bargain.

1 upvote
Total comments: 16
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