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Impossible adds B&W 'Hard Color' Limited-edition Instant Film

16

Instant-print maker Impossible has added a new line to its ‘special’ and ‘limited’ editions with a 600-type film that features a colored frame surrounding the image area. Joining a line of tinted emulsions and animal-skin-printed frames, B&W 600 Hard Color features a warm high-contrast emulsion with frame surrounds in eight different vivid colors. Impossible says “The effect is unexpected but unarguably contemporary.”

Compatible with Impossible’s Instant Lab for smartphones and 600 series cameras, the film comes in packs of eight sheets, with frame colors in “rich variants of red, yellow, blue, orange, purple and green”. Packs will be available starting Monday, July 14 from the Impossible online shop, and cost £17.50/US$23.59 plus shipping . 

Comments

Total comments: 16
andrew turner
By andrew turner (2 weeks ago)

I have two main issues here:

1) I don't really care about color. That's pretty subjective though.

2) I'd like square or rectangular images with regular borders. I get the polaroid throwback, but don't need the heavy bottom edge.

Third bonus issue:
I can print pictures on my home printer. That's pretty instant, too, maybe moreso than instant film. And I have complete control over the size. And choice of stock. And reliable film.... ah, I mean paper and ink.

---

This is cool, but for me, that's about it.

0 upvotes
TrafficJan
By TrafficJan (2 weeks ago)

2) the thick bottom frame is not a design choice, it is essential to the way integral film works. Also, there is no "Polaroid throwback" here, this is real instant film!

0 upvotes
elave
By elave (1 week ago)

the heavy bottom has 3 chemicals, two for the development and a opacifier (the thing that shields the picture from light while the development is happening. Also try to enjoy the fact that your picture is a mixture of chemicals that transformed right before your eyes. That always gets me!

0 upvotes
Photog74
By Photog74 (2 weeks ago)

Interesting choice on dpreview's part to post a film-related piece of news on Connect (then again, there's probably no "proper" place to put it on a website calling itself DIGITAL Photography Review ;-)).

0 upvotes
Tristan Cope
By Tristan Cope (3 weeks ago)

Perhaps the notion of "instant" prints might appeal to a generation that weren't around to experience them in the 70s and 80s (not entirely unlike 3D films).

I understand the benefits that instant film backs had for professional photographers, but my recollection is of consumer instant cameras being a bit of a gimmick and a fad. Quite of lot of people had one, but they didn't use it much after the novelty wore off. I guess it is a niche market.

0 upvotes
andrew turner
By andrew turner (2 weeks ago)

"Quite of lot of people had one, but they didn't use it much after the novelty wore off. I guess it is a niche market."

I wouldn't say it came close to being a fad. Instant film and the wide availability of the cameras changed photography. They were equivalent to the first iPhones in terms of instant gratification.

0 upvotes
Roland Karlsson
By Roland Karlsson (3 weeks ago)

I am stunned. This is a product I would never had expected.

0 upvotes
Eric Hensel
By Eric Hensel (3 weeks ago)

“The effect is unexpected but unarguably contemporary.”
Marketing double-speak at its finest ;^)

2 upvotes
mphillips12000
By mphillips12000 (3 weeks ago)

As an early adopter of Impossible Project films, I have to say, yes - they're a work in progress: The black and white film is prone to streaking, fogging, fading over time, is inconsistent in its exposure and has a tonal curve like stepping off a cliff. The current color film is a bit different, in it has more acceptable tonality - if a bit too yellow in its highlights, is more consistent and less prone to fogging. But the opacifying agent takes nearly two hours to clear, so shooting this film isn't really giving you an 'instant photo' experience. As one of Impossible's 'Pioneer' users, I was able to buy a couple packs of their beta third generation color film, due out later this year, and found it much improved, both in color and clearing time. Worth waiting for.

Most medium format camera Polaroid backs, by the way, do not use these the films, but the older peel-apart pack films. Fuji still makes a 100 ISO film that is lovely, consistent and comparably cheap, at about $9 a pack.

Comment edited 3 minutes after posting
2 upvotes
sixtiesphotographer
By sixtiesphotographer (3 weeks ago)

I have to commend both the Impossible Project for what they are doing and early adopters like yourself.

It is too bad the hand-off of equipment, facilities, or processes couldn't have been done while Polaroid was still making their integral film. Having to re-invent that particular wheel is proving difficult.

Still, I am very happy they're in business and look forward to improvement.

0 upvotes
RichRMA
By RichRMA (3 weeks ago)

According to some reports, their film is inconsistent. How does it compare to Fuji's?

0 upvotes
fmian
By fmian (3 weeks ago)

The colour impossible film I have used developed terribly and inconsistently under the same lighting conditions. And then got worse even when kept in the dark.
By comparison the Fuji/Polaroid branded 300 emulsion is worlds better. Colour is very precise, skin tones look natural and even after several years sitting under light it looks good.

0 upvotes
sixtiesphotographer
By sixtiesphotographer (3 weeks ago)

They need to stop working on trivial items and concentrate on improving the instant film and its properties.

There are plenty of large format and medium format photographers who would like to continue using their Polaroid backs, as well as photographers who enjoy their SX-70, SLR-690 style cameras.

5 upvotes
Marty4650
By Marty4650 (3 weeks ago)

This just boggles the mind....

Perhaps bright colored frames around photos will appeal to hipsters? Who knows?

8 upvotes
cgarrard
By cgarrard (3 weeks ago)

That's precisely the idea Marty

0 upvotes
stevens37y
By stevens37y (3 weeks ago)

8 sheets only for £17.50 is bargain.

1 upvote
Total comments: 16
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