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InfoTrends: Camera features sway mobile phone purchase decisions


A recent report from InfoTrends, a market research firm specializing in digital imaging, indicates that — among those surveyed — a built-in camera is the second most important feature when selecting a phone. Of course, it’s near impossible to find a new mobile phone without a camera, but it’s interesting to note that an embedded camera was bested in this survey only by the phone’s brand. InfoTrends's research shows 92 percent of mobile phones are being used to take photos.

While a smartphone megapixel war hasn't reached the same heights as the now almost non-existent pixel wars of digital cameras, we were surprised to see that “camera resolution” ranked relatively high on features that influenced mobile phone purchase decisions. This, of course, is assuming that InfoTrends' respondents aren't as photo savvy as DPReview Connect's readers.

InfoTrends further notes that “Since nearly all mobile phones have embedded cameras, consumers will be turning their attention to features that enhance the photo and video experience.” Carrie Sylvester, consultant for the company’s Consumer Services, suggests that both digital camera and mobile phone manufacturers should incorporate their own branded photo apps or ensure that current popular apps are supported. 

Having an embedded camera ranked second and camera resolution came in eighth in InfoTrends' survey about the features that most influence mobile phone purchase decisions.

Given the proliferation of mobile photo apps and digital cameras’ wireless connectivity via manufacturer-branded apps such as Canon’s CameraWindow and Sony’s PlayMemories, it seems like smartphone and traditional camera vendors have already moved in that direction.

Of course, there’s always room for improvement. What features influence your purchase of a smartphone? What’s on your wish list for smartphone photo features?


Total comments: 5
Just another Canon shooter

I guess being able to make calls would trump the camera functionality, but they forgot to ask.

What a dumb survey.


that's like saying that one of the features you would consider in selecting a camera is to be able to shoot pictures.


This thing says nothing about camera quality. Just "having" one is good enough, based on this survey. A flip phone with a 0.3MP camera would suffice the second highest criteria. And it's pretty clear why phone brand is at the highest. Most people are not tech savvy so they rather just stick to a brand they are familiar with that can guarantee certain standards. It's when a subset of such people forget about their ignorance and try to push their brand, their own egos alongside it, upward, with false claims of expertise, that fanboys are born. I'm sure there's a condition in the DSM that connects fanboyism, nationalism, and narcissism, and it has absolutely nothing to do with the true merit of a product or product company.


it's a self-fulfilling prophecy. as consumers become more aware that phone cameras are capable enough for their needs, they will look for it in their next device.


Wherever you read about DSM you feel the need to make a statement ?

Total comments: 5
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