Each week the @hipstaroll community on Instagram engages one another in a moderated exploration of a different combination of Hipstamatic film, lens and other options using a series of hashtags to filter the results.
Tammy George, who uses the handle @punkrawkpurl, created the @hipstaroll Instagram feed along with Chuck McCudden (@lucky_chucky). Together, with the help of “official Hipstaroll correspondents” they announce a weekly combination of Hipstamatic options, and specify which hashtag participants should use.
For example, it’s the 70th week the Hipstaroll combinations have been announced, so the current hashtag is #HipstaRoll_Week70.
New combinations are announced every Friday.
“It’s an insane amount of work, but I love it,” George told us recently when we caught up with her to learn more about Hipstaroll.
By Monday, George and McCudden check in with participants for a “PreCap,” with that week's selected Hipstaroll correspondent offering an initial review of the combination.
A final “Recap the Roll” post concludes that week’s assignment with a final image from the Hipstaroll correspondent of the week.
Recently, George and McCudden have additionally been posting about Hipstamatic’s new multiple exposure feature, as Hipstarollers have been exploring its possibilities.