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Eurostar makes a tablet for the ladies

14
The ePad Femme Tablet from Eurostar comes pre-loaded with everything a girl could need: yoga, cooking and shopping apps. (Photo: tablet-news.com)

A Dubai-based company has bad news for all tablet-owning women of the world: You’ve been using a man’s device this whole time!

Luckily, Eurostar has created what it calls a “world’s first women’s tablet.” The ePad Femme Tablet has an 8-inch display and light pink coating is ready to adapt to “a modern woman’s diverse lifestyle.”

Weighing in at a dainty 440 grams, the ePad Femme Tablet’s 16GB of flash storage comes pre-loaded with apps for yoga, fitness, cooking, health and entertainment.

The ePad Femme Tablet is running an old Ice Cream Sandwich version of Android’s mobile operating system. Interested customers (no boys allowed!) can purchase the tablet for $163.56.

Mockery aside, the marketing approach is a unique attempt at attracting tech-savvy women. Studies have shown that women consume more tech than men—buying more devices and expressing more interest in tablets and smartphones than their male counterparts.

Tech marketers have tried everything to lure women to buy their products—from creating practical field jackets for fashion-conscious lady photographers to designing jeggings with specialized pockets for smartphones.

Let's hear from you: Is this marketing approach alluring or insulting? 

Comments

Total comments: 14
tapir

Hmm. Ladies tablet from Dubai. Are women allowed to drive tablets there?

1 upvote
Photog74

In what ways is this piece of news relevant to [mobile] photography?

0 upvotes
spidermoon

I see more and more people using tablet to take photo:

http://www.casimages.com/img.php?i=1302181234352066710879649.jpg

http://www.casimages.com/img.php?i=1302181234352066710879647.jpg

Comment edited 4 times, last edit 4 minutes after posting
0 upvotes
Photog74

Fair enough but this particular article does not even mention the camera specs. Might be an interesting story for Engadget or Gizmodo, but dpreview?

0 upvotes
WillemB

I guess that selling starts on April 1st!

0 upvotes
spidermoon

Next move, a gay tablet, a gran'pa tablet, a gran'ma tablet :) "Three tablet for the elves king, seven for the dwarves lords, nine for the mortal human".

0 upvotes
BBViet

Only feminists would find this insulting. As a guy, I wouldn't mind a tablet with a rugged/angular build and comes preloaded with apps for sports/bikes/gadgets/sexy ladies.

0 upvotes
Breidablick

Is this a bad joke? What an extremely silly idea...

Apps for fitness, weight, shopping and cooking - it got to be a joke.

Comment edited 2 minutes after posting
0 upvotes
spidermoon

Of course it's the joke, there is no "How to please your man for dummies" app :)

0 upvotes
Richard Murdey

It can't be April 1st already?

0 upvotes
lucigrapher

So, what are her measurements ... I mean, ahh, its specifications?

Comment edited 3 times, last edit 2 minutes after posting
0 upvotes
joe6pack

A tablet designed for women, from the Middle East?

1 upvote
Lubyanka

To me this looks like an uninformed man's clueless attempt to attract a disinterested demographic. And I think this shows both the extent of the cluelessness and why the demographic are disinterested.

My response? Ew, vile, no.

How about a more HUMAN-friendly approach?

0 upvotes
Dédéjr

Bit sexist no??
Suppose a man's tablet would have beer football and half naked women....

0 upvotes
Total comments: 14
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