On Friday, the New York Post published a shocking statistic in an article about Instagram’s recent terms of service snafu. The story, titled “Rage against rules,” the Post claimed that photo sharing social network may have lost nearly a quarter of its daily active users after changing its Terms of Service earlier this month.
While many news outlets happily reposted the story as fact, a few dug deeper into the Post’s numbers. An Instagram spokesperson told Mashable: "This data is inaccurate. We continue to see strong and steady growth in both registered and active users of Instagram."
Mashable broke down the numbers:
First of all, the Post article was cherry-picking numbers. AppData's record of Instagram's Daily Active Users plummeted from 16.4 million on December 19 to 12.4 million today. But the number of people who used Instagram in the last month actually rose in the same time period, from 42.5 million to 44 million.
Read the rest of Mashable’s article here.
Instagram’s brand has been tarnished by the ToS scandal, and while some users are filing a lawsuit against the app and its new owner Facebook, many photographers are willing to return to the service following the CEO’s apology.
Richard Koci Hernandez—a photojournalist with more than 160,000 Instagram followers—returned to the social network yesterday. Hernandez (@koci) has been outspoken on the importance of mobile photography for journalism and was one of the first to boycott the app when it made the ToS changes. He justified his return to the service in a caption on his Instagram account:
I'm willing to post again due to the reversal of the TOS. As long as they stay the same and there is no funny business in the future. Fingers crossed. It's hard to walk away from a beloved community and I believe in second chances. Here's to a bright photographic future for all.