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Nokia device division may become 'Microsoft Mobile'

39

Microsoft is in the process of acquiring Nokia's Devices and Services division, and in March both companies confirmed the $7.2 billion deal would be closed by the end of April. Now Windows Mobile Power User got hold of a leaked letter which Nokia supposedly had sent out to its suppliers in Finland. In the letter it says that the name of Nokia Oyj will change to Microsoft Mobile Oy.  In Finnish, Oyj is an abbreviation for a publicly traded company and Oy is the equivalent of a limited company. 

"Please note that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy. Microsoft Mobile Oy is the legal entity name that should be used for VAT IDs and for the issuance of invoices."

The letter goes on to say that there won't be any changes to the current terms and conditions between Nokia’s Devices and Services business and its suppliers, and that business will continue as usual.

Nokia's star began to wane with the introduction of the iPhone and other touchscreen smartphones but the brand is still a powerful one, especially in developing regions where feature phones still top smartphones in the sales charts. With that in mind it'll be interesting to observe if Microsoft is only renaming the business or will kill the Nokia brand entirely. The latter could potentially be a risky move but at the very least sadden those consumers who, like myself, have fond memories of their Nokia 3310 or 5510.

Source: WMPU | Via: IBtimes


  

Comments

Total comments: 39
nawknai

Well Microsoft can't use the name Nokia anyway. Nokia still exists as a company. The only name they can use is "Lumia".

Microsoft can also label a product with the "Nokia" name if they release a "dumb phone". However, they won't do that, so in reality, they can't use the name Nokia anyway.

0 upvotes
Boerseuntjie

People said Sony Mobile will never fly after they let Ericsson go.
Sad that the two giants of mobile phones Ericsson and Nokia could not survive, it looks like making the same boring phone year after year strategy of Apple and Samsung works good ;) that speaks volumes of how dump North American consumers are,
buying the same crap and falling for junk marketing...LOL

Comment edited 5 times, last edit 5 minutes after posting
1 upvote
Impulses

Pretty sure Apple and Samsung have had global success... Not that I've ever bought a phone from either, but your xenophobic bias is rather senseless. Didn't Sony just absorb the Ericsson phone division anyway? The other half of Ericsson still works with network equipment tho. Sony's still making nice phones, just haven't gained much traction in the US, hard to compete with the Samsung PR machine.

1 upvote
AlanG

I think Microsoft has a different long term strategy than the other phone makers. They want to bring user's desktops, laptops, tablets, and phones all under one interface with seamless software support for Office documents, corporate communication and security.

It is much more of a total ecosystem approach and time will tell if this works out for them.

Comment edited 13 seconds after posting
2 upvotes
Sonyshine

Surely that is what Apple has been doing for a long time?

0 upvotes
Impulses

Apple didn't have a cohesive plan to integrate iOS and Mac OS, iTunes is not a strategy, they've slowly gone in that direction with things like iPhoto sync and iMessage... And added a few mostly unwelcome elements to OS X that crib from the iOS UI. WP and Modern was more of a ground up plan, not that I think it's bearing much fruit. I don't have a problem with the modern UI per se, but it's gonna take more work for it to be useful on desktop or even convertibles, unless you're just using the latter as consumption tablets (in which case Android and iOS still have a more convincing offering).

0 upvotes
AlanG

Apple's tablets do not run the same software as their desktops and laptops. Microsoft's tablets do. Many Windows monitors and laptops also have touch screens and Macs don't. You can see large Windows touchscreens being used interactively on TV newscasts, kiosks, etc.

http://arstechnica.com/apple/2014/01/apple-execs-badmouth-touchscreens-os-convergence-on-the-macs-30th-birthday/

BTW, Windows 8 has the new and old interface so you can choose whichever way you want to work.

Comment edited 4 times, last edit 9 minutes after posting
0 upvotes
Menneisyys

"Surely that is what Apple has been doing for a long time?"

Nope. As others have pointed out, Windows integration is far more profound. And, with Windows (Phone) 8.1, developers can very easily release the same app for all Windows-based platforms with very-very little additional work. You can't do the same with iOS / OS X - you practically need to rewrite the entire app for the two OS'es.

In this regard, Windows is far-far superior. And of course it's touch friendly - something that OS X may never get. (I'd KILL for a decent, preferably 19"-20", 4K OS X tablet like that of Panasonic - see Toughpad 4K Tablet at http://www.panasonic.com/business/toughpad/us/4k-tablet.asp ! Too bad it'll never come.)

0 upvotes
SergioMO

The next big thing in cameraphones ... http://www.gsmarena.com/oneplus_one_4k_video_sample_is_out_gets_compared_with_a_dslr-news-8332.php ... bye wp !

0 upvotes
Menneisyys

Thanks! Too bad it's pretty hard to see whether there are dropped frames. Some 4K video capable, new, high-end phones like the LG Pro 2 drops a frame now and then, making 4K footage pretty useless.

Also, the audio quality seems to have audio compression artefacts - dunno if it's because of YouTube's recompression or the audio track is, by default, recorded at too low a bitrate. (But at least it's stereo, as opposed to the "form over functionality" iPhones.)

1 upvote
LensBeginner

I call bull on this one.

0 upvotes
Sonyshine

Nokia is closely identified with mobile phones.

Microsoft on the other hand is closely associated with the blue screen of death.....

Hmmmmm.

I think Nokia is doomed - unfortunately.

3 upvotes
AV Janus

Its going down!
I'm yelling TIMBER! ...
:-)

1 upvote
Daxs

Nokia was dead long time ago, Without Microsoft Nokia is nothing! Nokia was to slow when smartphones came.

1 upvote
Menneisyys

Not really. Their disadvantage was, ironically, being too early in the game - the same fate of Microsoft (with their now-dead Windows Mobile) and Blackberry. These companies, WRT "smarter" phones, produced OS'es for not the masses but more tech-savvy people, unlike Apple. And it's the latter that dictate trends and where the sales are.

4 upvotes
Juandante

I don't agree with you at all. Sony was early in the game, as well as HTC witch was a 100% pure smartphone maker, and the funiest part a Windows Mobile one, and Asus too (even if Asus is not the top), but they understand that WP is not the way to go.

The real bug of Nokia was this Flop, the Microsoft trojan horse. Had Nokia not been stick with WP (and in cause Flop) they would have been in the top smartphone makers up to now.

Comment edited 1 minute after posting
2 upvotes
AndyHWC

Windows Phone 8 and 8.1 are really good. I actually prefer my wife's HTC 8x over my iPhone.

1 upvote
Menneisyys

"Sony was early in the game, as well as HTC witch was a 100% pure smartphone maker, and the funiest part a Windows Mobile one, and Asus too (even if Asus is not the top), but they understand that WP is not the way to go."

Well, they all switched to Android (from Windows Mobile / Symbian) years ago. Nokia didn't want to offer Android headsets - unlike those manufacturers. The reasons are well-known (to be the most important - practically, only - manufacturer in the WP area and not having to directly compete with low-cost Chinese manufacturers etc.)

Too bad WP doesn't really appeal to people wanting to tweak their phones (Android, Symbian, jailbroken iOS) - heck, you can't even record calls on the thing. This is one of the reasons why I haven't gone the 1020 way but "stuck" with my JB'n iPhone 5 + 808 combo. And it doesn't have many apps

And Nokia made other mistakes too; for example, they haven't released a true successor of the 808. (None of the WP handsets are, image quality-wise.)

Comment edited 36 seconds after posting
1 upvote
Impulses

I've always thought WP straddles the line rather well between Android and iOS (I've been using Android for a while myself, and had Windows Mobile and Palm PDAs before that, from Handspring and Toshiba)... It just got to the market a couple years late and hasn't managed to capture public attention despite a decent effort on MS' part, could be worse, could be BB OS or WebOS under HP (that was arguably a far bigger travesty IMO, since Palm was much closer to having a critically successful modern OS).

MS is still committed and still has plenty of cash to throw behind WP, they're the third player by default right now and there's definitely room for one. You can't watch TV in the US for more than 5 min without seeing a WP commercial and hearing Sara Bareille's Brave play at the end of it, again.

0 upvotes
Menneisyys

"I've always thought WP straddles the line rather well between Android and iOS"

The biggest problem with WP for tech-savvy people like me is the total lack of hackability / configurality and it being completely locked. Otherwise, I'd be all-WP. But I simply can't use an OS on my main phone that lacks essential features like:

- making use of the full 41 Mpixel sensor on the 1020 (available even without any kind of hacking on the 808) - I use this mode almost exclusively on my 808 during travel so that I can include as much in my images as possible

- recording phone calls (available even on JB'n iOS on newer (5+) iPhones).

0 upvotes
Daxs

Nokia was good phone!!!!
That time is gone!

0 upvotes
Sean Nelson

Based on Microsoft's track record in this area, this sounds like the kiss of death. Zune, anyone?

3 upvotes
Impulses

It's been a while since Zune, which had modest success anyway, Kin was a far bigger flop.

0 upvotes
RichRMA

Microsoft is going backward. IBM, when equipment seemed to be becoming profitless, went into software in a much bigger way and dumped their computer division. RIM is doing the same. Apart from high-priced but popular Apple gear, how much profit is there in selling hardware when phones are given away free or nearly free on 2-3 year contracts with mobile service providers?

1 upvote
0MitchAG

There is a lot of profit for the manufacturer, selling bulk mobile stock to service providers. Service providers probably make more money in excess data fees and the overall contract. I think with Apple at least, they buy back unused or secondary stock for recycling, because it's cheaper for Apple and they can easily meet environmental quotas this way.

1 upvote
tkbslc

Hard to sell software without a device to run it on. IBM still sells hardware, they just only want to sell you the highest end stuff so they can come after you with aggressive licensing and service contracts. IBM is good about extracting all kinds of money out of you if you want to use the hardware you bought from them. And to be honest, most I.T. shops I am familiar with are starting to avoid IBM like the plague for this reason. Not sure if that is applicable other than to say IBM may not be the best company to emulate. Their most recent profit announcement was -21%

1 upvote
DStudio

Thanks for the mock photo with that disgusting logo on the back!

2 upvotes
Impulses

DPR could at least use the current Windows logo if they're gonna stoop to that, just saying...

6 upvotes
AndyHWC

lol, gotta agree with that one. Windows Phone UI (tiles and simple texts) looks great, I am tired with icon-based GUI. The mock up logo is just a plain Windows 7 logo. The last thing I want to see on my phone, DPR should at least use the monochrome Windows 8 logo.

0 upvotes
FRANCISCO ARAGAO
0 upvotes
Jogger

Basically, the legal name will be Microsoft Mobile Oyi.. but, the name on the phones and such will still be Nokia. I hope that is the case, "Microsoft Mobile" has too many syllables to be used as a brand name.

3 upvotes
Menneisyys

I too hope they'll still have the "NOKIA" logo. After all, a lot of us Europeans prefer purchasing Nokia because it's European and we support the European industry. By abandoning the name tag, many won't even recognize it's basically still a European handset.

4 upvotes
AndyHWC

same here. Nokia > Microsoft in consumer market. Even better if they can name it Apple, it will instantly boost sale by 200%.

0 upvotes
AngryCorgi

Ummm...this will surely result in the downfall of their mobile devices. I have zero faith that Microsoft has the necessary creativity AND restraint to allow Nokia phones to continue to improve without going off in some bone-headed direction to push some useless technology or software.

3 upvotes
Menneisyys

While I certainly prefer Symbian / jailbroken iOS / Android over Windows Phone (not having call recording capabilities is plain unacceptable for me), I really hope Microsoft does its best and they also release a camera-centric, true 808 successor now and then, no matter how thick and heavy they are. (The 1020 isn't really a true successor as it just can't surpass the IQ of the 808. Even newer, 20 Mpixel devices, while certainly delivering better IQ than the Sony Z1 and, in cases, even the brand new S5, can't hold a candle to the 808 either.)

Comment edited 2 minutes after posting
1 upvote
Menneisyys

A little mistake in the article: it's not Oyi but Oyj. (j standing for "julkinen", that is, public.)

0 upvotes
Eugene Lee

Thanks. It's fixed now

Comment edited 12 seconds after posting
0 upvotes
vlad0

Both the windows logo and the MS logo you used are outdated.

And we still don't know what they will change the name of the devices to...

0 upvotes
Lars Rehm

yes, that's why I talk about that in the last paragraph.

1 upvote
Total comments: 39
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