PICT turns product photos into interactive shopping experiences
Lauren Crabbe | Published: Apr 25, 2013 at 17:48:44 UTC4
Call it the Pinterest Effect: companies are finding better ways to reach customers through visual social media. The photo-heavy social network Pinterest showed marketers that if their products are portrayed with a certain light-and-cute aestetic and fit a particular niche, they could tap into the Pinterest hivemind and receive insane amounts of traffic and subsequent sales.
PICT wants to up the sales of social media-marketed products by taking out a major step—with PICT, buyers will never have to leave the comfort of their social network to buy the product.
First, users upload a photo with the PICT iOS or web app. Next, they can tag the products in the photos. Like Facebook tagging, PICT will automatically find and link to your product. After the photo is tagged, users can share to Facebook, Twitter, Tumbler, Instagram or Pinterest. PICT tracks all traffic and sales from the individual social networks so the seller can monitor their progress.
PICT is currently an invite-only affair, but the iOS app will be free once it is publicly available. Request an invite here.