What BlackBerry users' low data consumption may reveal
Lauren Crabbe | Published: Feb 15, 2013 at 15:47 UTC5
A new study released by Actix reveals that BlackBerry users consume 50% less data than their Android counterparts. Presumably, this means that BlackBerry users are spending less time browsing online, streaming video and uploading images.
The study goes on to describe how if BlackBerry users made the switch to another operating system, overall mobile traffic would increase by 20%.
But we wonder if in fact BlackBerry users will begin to up their data consumption just by upgrading to the BlackBerry 10 operating system available on two new handsets: the Z10 and Q10.
For years BlackBerry branded itself as a mobile device company built for business, but with its latest OS and devices launches at the end of January, it seems the Canadian smartphone manufacturer is far more focused on camera features and expanding its app store. Time will tell if the new OS will change how consumers use BlackBerry products, and if more will be willing to do so.
Actix's study also revealed that a new smartphone can add 20% more data per user. This stat could boost BlackBerry's data usage as more owners of the device upgrade to the Z10. The study also stated that smartphones released in 2012 generate 2.5 times more traffic per user than those released in 2009.
Additionally, Actrix reports that even though 115 million tablets have entered the market, 80% of all downloaded data is going to smartphones—meaning that even though tablets are optimized for content streaming, users are more prone to download to the devices that are always with them in their pockets.