mobile photography technology, culture and community
www.dpreview.com

Would you buy an Android camera phone for $10,000?

8
Vertu's line of $10,000 Android smartphones caters to a niche of fancy tech heads.

If you are tired of having all of your text messages hand written by your butler on gold leaf paper and delivered via carrier falcon, Vertu’s new smartphone can help bring your outrageously wealthy eccentricities into the 21st century.

The new Vertu Ti phone costs only $10,000 and offers a 3.7-inch sapphire crystal display, 8-megapixel rear camera and 64GB of internal memory in a titanium, ceramic and leather package.

Your new status symbol comes complete with a leather case, wall charger, car charger, data cables, stereo headset and an authenticity card so you can be sure that you indeed just spent ten grand on a mobile phone.

In all seriousness, the Vertu Ti is an interesting evaluation of what mobile platform should be deemed “luxury.” Despite its selling point that every aspect of the phone is super fancy, Vertu chose the year-old Android 4.0 operating system over the newer Windows Phone 8 platform.

In an interview with the BBC, Vertu Chief Executive Perry Oosting touched on his team’s choice of operating system:

"You need to be part of an ecosystem," he said.

"Your device will have to integrate with other devices. I think the Windows phone will have success but it is still a relatively small market share. At the moment it doesn't have the global reach of Android -- which is about 60% of the market."

Head of design Hutch Hutchison said that Vertu was not interested in being a tech pioneer.

"Vertu will never be at the bleeding edge of technology," he said. "It has to be about relevant technology and craftsmanship -- it's not a disposable product."

In keeping with this modus operandi, the Vertu Ti is also not 4G enabled. 

Comments

Total comments: 8
Deleted pending purge

"Outrageously wealthy eccentricities" is right. Only the kind that find their life kicks in shamelessly flaunting their riches will actually want such a symbol of status (along with the outdated brainware). :-P

0 upvotes
tompabes2

Of course they chose Android: they need to customize the OS., the interface, the design and so on. With WP they would have been too tied to Microsoft, while Android is more customizable (I'm not talking about user customization here, but OEM customization).
Anyway, until now they were selling phones with Symbian... I guess that their customers do not care very much about the OS that's inside the phone, providing that it has basic smartphone features. Having Android 4, 4.1 or 4.2 won't make any difference. Switching to Android will allow them to survive (people want to be able at least to check theyr facebook accounts...).

0 upvotes
LensBeginner

"Vertu will never be at the bleeding edge of technology,"
So basically they admit it's outdated from the start...
It really is true that rich people deserve to be scammed! :D

0 upvotes
Lan

I saw some Vertu phones on display recently in a high end department store, and thought they looked like cheap pre-paid phones. They really should look "sharper" than they do for the money...

More cutting edge, more different. That said, not the Hasselblad Lunacy different ;)

These things should make the iPhone look cheap, not the other way around.

Come on Vertu, where's the style?

1 upvote
joe6pack

They are not catering to tech heads. They are catering to meth heads.

2 upvotes
rondhamalam

Android? YES !!!

0 upvotes
remylebeau

I don't think this phone is catering to tech heads. If it was the 4.0 OS, small screen and lack of 4G will put techies off. As a status symbol it might sell but not to anyone that cares about function or advanced features.

1 upvote
PhD4

That baby seal leather sure has gone up in price.

We get month old news about a phone with a factory run of 5... yet the "latest Products" is dead at Oct. 18, 2012.

1 upvote
Total comments: 8
About us
Sitemap
Connect