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Tyra Banks makes cinemagrams fashionable

15
Expect to see a lot more cinemagraphs on photo sharing sites thanks to Tyra Banks.

Just when you thought cinemagraphs were no longer trendy, they're back in the news thanks to Tyra Banks' investment in Flixel and the company's Cinemagraph and Cinemagraph Pro iOS apps.

But it's not just the dollar investment and the ability of the company to leverage Tyra Banks' name that will likely bring an infusion of  cinemagrams to photo sharing sites everywhere. Banks is showcasing fashion cinemagrams on America's Next Top Model and that's sure to make Flixel's apps and "Living Photos" tagline even more popular than "smizing" (the term Banks coined when admonishing ANTM participants to "smile with your eyes").

It's certainly not the fashion world's first love affair with this type of animated GIF in which typically only a portion of the scene or subject moves. Model Coco Rocha was one of the first to help demonstrate the captivating effect of such subtly shifting images.

Macy's used Flixel's app to create a series of cinemagraphs for its Marilyn Collection of clothing. (see video below for more).

Macy's has also recently turned to Flixel's Cinemagraph Pro to create moving images that show off its Marilyn Collection.

Cinemagraph is free and Cinemagraph Pro is $9.99 and can produce HD output with a (gasp) $20 in-app purchase.  Both are universal apps and require iOS 6.

Comments

Total comments: 15
Paul Guba

This will be tired before you download the app.

0 upvotes
Spectro

what site support the upload. Flickr, 500px..? Flickr doesn't even support 3d photos (there are trick you can link it).

0 upvotes
Serenity Now
2 upvotes
Trollshavethebestcandy

This will be hot for 5 min.
Advertisers and the porn industry will love this.

1 upvote
joe6pack

Replace "cinemagraphs" with "animated gifs" please.

6 upvotes
Juck

Replace Tyra Banks with absolutely anything, please.

3 upvotes
Sdaniella

yay!
higher res gifs
benefits of small file sizes
always missing
much welcome
it's about time

boo!
too bad
only for apple apps only
and for HD, costs extra
:P

Comment edited 4 minutes after posting
0 upvotes
slorimer

All the pictures and all the links give only images of women. Does this technology work with men too?

1 upvote
stylinred

blasphemy!

0 upvotes
Craig from Nevada

Tyra Banks makes anything fashionable

0 upvotes
Blackfjord

To Dennis:

'Why not just use video?' -- Video commands your vision to move where it takes you--these 'cinemagrams' appear to heartily jumpstart the imagination, allowing you to sail into further movement as your heart desires. Of course, I cannot speak for anyone else, but this is what I believe is the unifying element of this art form. Still photography can command a sense of movement, for sure, but this medium shoehorns rather effortlessly that sense. This possibly means its use in theatrical conveyances such as an actor's face turning back to a flight of fancy from an antagonist who pulls a gun at that moment. Video would solve that moment's future with the boredom of seen before conflict. This medium, done well, would repeat the action while lending clues of all the minutiae (A monogrammed handkerchief with a red letter 'A' for example) that led up to the confrontation, savoring the subtleties of lighting, composition, as well as the weighted action of cinema.

Comment edited 3 times, last edit 13 minutes after posting
0 upvotes
Fading light of a winter sun

Could not have put it better myself. Hear Hear. That's what I came here for.

0 upvotes
Dennis

Why not just use video ?

0 upvotes
bigrgib

resoluition?

0 upvotes
joe6pack

and don't forget GIF as a limitation of 256 unique colors.

0 upvotes
Total comments: 15
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