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Apple rumored to be preparing to acquire troubled startup Color Labs

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 Photo-sharing app Color was released in 2011, and allows you to 'live broadcast moments of your life', according to your proximity to friends. Is Apple about to buy it? 

According to a report on The Next Web, Apple may be preparing to acquire troubled startup Color Labs, whose photo-sharing app Color debuted in spring last year.

The much-hyped Color Labs was started by Bill Nguyen, who already has a relationship with Apple  - the California-based tech giant bought one of his previous startups, Lala, for $80 million in 2009. Now, rumors are circulating of a second acquisition. Color Labs is responsible for Color - a location-based photo-sharing app for iOS and Android which shares photos according to your proximity to your contacts. 

The app, which offers to 'live broadcast moments of your life' was released in 2011, backed by more than $40 million in venture capitol but has so far failed to gain enough traction to seriously compete with better-established competitors like Instagram.

Do you use Color? What do you think of the news?

via CNET

Comments

Total comments: 4
Ryan Williams

Has to be said, when I tried Color after it first came out I found it to be the most underwhelming, unusable, and generally pointless app I've ever used. That it was even hyped so much was crazy, but the fact that it received so much funding is downright bewildering.

0 upvotes
LaFonte

I see something alarming - 40 million in venture capital for... an app .. and surprise, surprise the company is in trouble!
How did we get here?

0 upvotes
Lan

Time will tell whether it's true, but at the moment this really isn't news. In my opinion isn't even really a rumour. You've merely published someone else's speculation.

If I created a website and suggested that one of the major camera companies was about to release a camera-centric smartphone called "goat"; because the chicken entrails said so; would you also publish that as news?

If so, I'm off to register some domain names; as this could be fun ;)

Comment edited 15 seconds after posting
0 upvotes
Barney Britton

"If I created a website and suggested that one of the major camera companies was about to release a camera-centric smartphone called "goat"; because the chicken entrails said so; would you also publish that as news?"

No, we would not. But if a respected online publication said so, we might.

0 upvotes
Total comments: 4
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