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Hipstamatic's newest digital lens, film and camera case combo, the Gangster Squad FreePak, conjures up classic 1940s Hollywood film noir style inspired by the movie "Ganster Squad."
The app maker partnered with Warner Bros. to find the right look and feel to match the forthcoming film, which comes to theaters January 11, 2013.
Hipstamatic fans can now download the FreePak from within the app for free. It includes the Gsquad Lens which produces vibrant tones and an antique feel; the circular GS-0 Film; and the stainless steel Gangster Deco Camera Case with art deco leather grip.
Full press release
Warner Bros. Pictures Partners with Hipstamatic on Lens Inspired By Crime Film Gangster Squad
The Gangster Squad FreePak Shoots Photos Inspired by the Movie’s Aesthetic; Extends Story Beyond Theaters
Tuesday, November 20, 2012—Warner Bros. Pictures and Hipstamatic announce the Gangster Squad FreePak: a Hipstamatic lens, film and virtual camera case inspired by Gangster Squad, the forthcoming movie set in the 1940s, starring Josh Brolin, Ryan Gosling, and Sean Penn as notorious mobster Mickey Cohen, with Nick Nolte and Emma Stone. The movie’s director, Ruben Fleischer, collaborated with Hipstamatic to develop the Gangster Squad FreePak—from the lens effect to the photo border to the camera case design, each element is a reminiscent nod to the film and the era.
“It’s been great working with the Warner Bros. Pictures team and director Ruben Fleischer, all of whom understand that photos are the new digital currency of our time,” said Lucas Buick, CEO and co-founder, Hipstamatic. “This latest collaboration gives us the opportunity to continue helping our partners pioneer a new era in brand marketing, while simultaneously adding value to our Hipstamatic community and inspiring them to take more photos.”
Gangster Squad FreePak Details
Beginning today, Hipstamatic users can download the Gangster Squad FreePak for free, from directly within the app, which includes:
Gsquad Lens: produces vibrant tones with an antique feel
GS-0 Film: this carefully cropped circular film on warm paper adds a unique emphasis to prints
Gangster Deco Camera Case: virtual stainless steel case with art deco leather grip.
After a photo is snapped, it's auto-tagged with the virtual "equipment" used—#GSQUAD lens and #GS-0 film—and users can share them directly to Facebook, Instagram, Twitter, Tumblr and Flickr, all without ever having to leave the Hipstamatic app.
Gangster Squad and Hipstamatic Photo Contest
Warner Bros. Pictures and Hipstamatic will host a photo contest to drive excitement for the Gangster Squad FreePak and movie. Beginning today and running for six weeks, Hipstamatic users can download the FreePak, snap photos, and enter a contest from directly within the Hipstamatic app. Photo submissions will be judged by director Ruben Fleischer, and one winner will receive a Canon D Mark III.
The partnership was facilitated in conjunction with Omnicom Media Group, Warner Bros. Pictures’ media agency of record, and Omnicom Media Group’s Ignition Factory, an emerging media specialty group that focuses on creative applications of media inspired by pop culture, innovation & technology.
Hipstamatic is a photography company aiming to inspire the world to live more beautifully and creatively. Through a variety of offerings, including Hipstamatic, IncrediBooth, and SwankoLab for iPhone, and Snap magazine for iPad, Hipstamatic encourages its community to tap into their inner artists and use photography as a gateway back to creativity.