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Lensbaby brings 'Sweet Spot ' selective focus lens to iPhone

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Image: Abbie Kirkpatrick

Lensbaby is well known among DSLR photographers for its array of special-effect lenses. Now the Portland, Oregon-based company wants to expand into mobile photography and has launched a Kickstarter project to fund the final development stage of its Lensbaby Sweet Spot lens.

The Sweet Spot lens attaches magnetically to the camera of your iPhone 4s, 5, 5s or 5c and provides the effect of the original Lensbaby. It allows you to put the focus on one point of the image which is then surrounded by blur that becomes gradually stronger towards the edges of the frame. You can see the effect in the samples below.

Image: Caitlyn Crislip
Image: Lauren Wilcox
Image: Caroline Jensen
Image: Keri Friedman

The lens comes with an anodized aluminium body and is magnetic on both ends, so you can attach other magnetic accessory lenses, for example fisheye, wide-angle or telephoto lenses, on top of it and adjust the focal length and effect. 

When shooting with the Sweet Spot lens and Apple's camera app, the image will be upside down which is why Lensbaby includes a free app that flips the image right-side up. The app also comes with tools that let you move the sweet spot of focus around the image and apply image filters.

Project backers can pre-order the lens for $50 which is $20 less than the future retail price. Watch the video below to see the Sweet Spot lens in action or go to the Kickstarter page to back the project.

Source: Kickstarter | Via: Petapixel


  

Comments

Total comments: 20
IcyPepsi
By IcyPepsi (5 months ago)

You say your users requested you to get out an equivalent for their smartphone cameras, and you chose to come up for iPhone only. Out of all the best cameras out there on smartphones, the Nokia Lumia 1020 being the king, you still chose the iPhone. I understand you want profit in numbers.. and even then the iPhone is not the most selling smartphone. So... what else could the reason be... because... your management is full of Apple fanboys?

0 upvotes
Lars Rehm
By Lars Rehm (5 months ago)

an an individual model the iPhone (current model) is arguably the most sold smartphone. Samsung might sell more phones in total, but they are not all S4s or S5s. So it makes total sense for any accessory manufacturer to at least in a first step focus on the iPhone and unsursprisingly that's what most of them do...

2 upvotes
JmaverickPro
By JmaverickPro (5 months ago)

This might be more enticing if the effect wasn't so drastic.

1 upvote
agentlossing
By agentlossing (5 months ago)

Somebody hurry up and make these types of accessories for Lumia Pureview phones. My 1520 19mp camera easily outmatches the iPhone, and the 1020 does even better, yet I don't see any add-on lens solutions for these capable camera phones.

0 upvotes
dpmaxwell
By dpmaxwell (5 months ago)

3/4 of the way to their funding goal with nearly a month left. "A fool and his money are soon parted."

Comment edited 9 seconds after posting
0 upvotes
photo_rb
By photo_rb (5 months ago)

I think Kickstarter is becoming less of a funding method and more of a "test the market" option.

1 upvote
Digitall
By Digitall (5 months ago)

In the future $70 for this?
Lensbaby stop wast your time and resources.

0 upvotes
Dennis
By Dennis (5 months ago)

I'm going to start a kickstarter campaign ... I'm not sure what the products will be yet, but I have a name: Crapture. Dedicated to helping you make the worst photos imaginable. I know I'll have a lot of competition, but I think if I misfocus on it, I can help you succeed at failing miserably.

3 upvotes
CarVac
By CarVac (5 months ago)

Then without the app, photos will be right side up when you view them on any other computer!

0 upvotes
qwertyasdf
By qwertyasdf (5 months ago)

The fun gets old in like 3 seconds
and within the 3 seconds, 2 seconds is frustration.

5 upvotes
peevee1
By peevee1 (5 months ago)

It ALL could have been done with just an app using the existing camera in any smartphone, no extra lens necessary.

0 upvotes
EssexAsh
By EssexAsh (5 months ago)

to THE iPhone

0 upvotes
esmu urdis
By esmu urdis (5 months ago)

There are a heap of apps that emulate the result well

0 upvotes
Lars Rehm
By Lars Rehm (5 months ago)

well, it never really looks like the real thing but I agree, the radial blur functions in Snapseed or Pixlr are pretty good and arguably good enough for most purposes.

0 upvotes
esmu urdis
By esmu urdis (5 months ago)

considering that this type of image making is about shoot like and delete "......... apps are the way to go no add hardware just a smartphone

0 upvotes
Lars Rehm
By Lars Rehm (5 months ago)

well, there quite a few out people who are taking their mobile photography quite serious, this might not be for everyone but for some.

0 upvotes
esmu urdis
By esmu urdis (5 months ago)

sure but the lens is set to high dramatic effect, being subtle creates a better image

Comment edited 18 seconds after posting
0 upvotes
AV Janus
By AV Janus (5 months ago)

Project backers can pre-order the lens for $50 which is $20 less than the future retail price.

LOL!

I guess the old "if you build it they will come", still works in America.

1 upvote
Lars Rehm
By Lars Rehm (5 months ago)

I am not sure how familiar you are with Kickstarter, Indiegogo and other crowd funding platforms but that is how it usually works. The product is cheaper when you pre-order because you help fund its development. It's more expensive at market launch which of course does not mean the price can't be lowered at a later point in the product cycle, as happens with most products.

0 upvotes
0MitchAG
By 0MitchAG (5 months ago)

Lars, Janus was pointing out the absurd price, not the price incentive.

2 upvotes
Total comments: 20
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