While 2011 marked many milestones for mobile photography (including the explosive growth of Instagram, numerous major gallery showings of mobile photography art, the first major mobile photography conference, the formation of mobile shooter “super groups” like the Mobile Photo Group, JUXT and AMPt, the abundance of mobile images in photojournalism, and so much more) that it didn’t seem possible 2012 could be any bigger for the nascent art of mobile photography.
But 2012 easily blows the previous year out of the water with an unprecedented amount of mobile photography events, news and cultural shifts. In fact, so much happened this year that I simply can’t cover it all here. It’s just too much. So instead, I’m going to just go over some of the highlights that got everybody talking.
Mobile connects with the mainstream
There’s no question that news about mobile images was all over mainstream media in 2012, as outlets such as CNN, the Huffington Post, The New York Times and more covered a vast array of talking points about photos, apps, devices and more.
“The conversation about mobile photography finally evolved,” says award-winning photojournalist Ben Lowy, whose own work shot with an iPhone made several headlines throughout the year -- including an image from Hurricane Sandy that made TIME Magazine’s cover. Lowy’s own iLibya project (warning: link contains graphic images) was one of the reasons the photographer was awarded the International Center of Photography’s prestigious Infinity Award for Photojournalism this year.
“Most people from, say, Oklahoma ... don’t really have a connection to something like Libya,” continues Lowy. “Just like most people didn’t have a connection to what was happening during Sandy. And when you show someone pictures from Afghanistan or Iraq, and you say that you took them with a 35 millimeter [camera] ... there’s no real kinship there. But if you say ‘Well, actually what I used to take these pictures is the same tool you have in your pocket, that you photographed your cat with, or your kids or your brunch,’ then, all of a sudden, there’s a real connection!”
Richard “Koci” Hernandez (a national Emmy-award-winning video and multimedia producer as well as an assistant professor of New Media at UC Berkeley’s Graduate School of Journalism) was another of the many photographers who made headlines this year regarding mobile photography. In a piece entitled “Photographers, Embrace Instagram” for CNN’s Opinion site, Hernandez explained how “the camera phone allows me to offer a small taste of my here and now, on unprecedented levels, to a global audience with astonishing immediacy.” Hernandez also contributed an extensive series of instructional videos for lynda.com called “iPhone Photography, From Shooting to Storytelling” earlier this year, and offered “12 Tips to Become a Better Smartphone Photographer” this September on CNN’s Tech site.
Mobile photos penetrated the art world
Back in 2011, the first-ever Mobile Photo Awards brought in thousands of submissions from people all over the world, competing for some of the biggest prizes yet for a contest involving images taken on a mobile device. Led by "Reservoir" Dan Berman, and featuring a diverse panel of well-regarded mobile photographers as judges, the MPAs also offered exposure for its participants. Various awards were given in multiple categories, but the most appealing aspect of the contest was that the winning photos (as well as additional pieces selected by the judges), made up a multi-part exhibit in early 2012 at venues including the Arthaus Gallery and San Francisco Fine Art Fair, as well as the Orange County Center for Contemporary Art.
The MPAs returned this October and closed submissions just two weeks ago -- this time with even more categories, much bigger rewards (such as a $3,000 grand prize) and more ambitious plans for exhibiting participants’ works.
“The biggest news for mobile photography this year was how some of the doors in the fine art world finally opened for our art form,” said Berman. “We sold multiple limited edition images at over $1,000 -- that was unheard of two years ago when iPhoneography exhibits were still pretty minor, low-end affairs presented without frames in out-of-the-way galleries.”
While the roaming exhibit was definitely one of the largest to feature mobile imagery, and got plenty of press, there were also many “Instagram Exhibits” around the world that seemed to gain plenty of attention and prominence too -- frustrating many more serious, professional-minded mobile shooters. Many of these pros felt they were being upstaged by “casual users” and hobbyists who used Instagram to shoot or share their images, but didn’t aspire to anything beyond increased social interactions and fame, instead of creating meaningful photography. And the rub was that they were getting exposure not due to the quality of the images, but rather the device they were taken with or the app used to share them.
The Instagram boom, and its role in the democratization of photography, spurred many heated debates about its place in the art world during 2012. This author even wondered if the popular sharing app was possibly defining, and therefore ruining, mobile photography back in April. As more and more Instagram-only exhibits got the spotlight (there were simply too many to list them all here), there was also a growing sentiment in the community (mainly through Twitter) that the focus should shift beyond just showings that revolved around a single app, or even a specific device.
“The key for us, to get this to the next level, is to promote the artists, not necessarily the tool or the method,” says Berman. “For mobile photography and art to grow and be legitimate, it's important that we present artists as artists and slowly move away from the homemade exhibits where a common tool is the only unifying theme.”
Jordi V. Pou, a photographer from Lleida, Spain who had a highly successful showing of his work earlier this year shared similar sentiments: “I really believe that mobile photographers/artist[s] should try to find a way out the usual mobile circles ... we should be able to show our work to general public without giving any importance to the fact that is done with a mobile. My solo exhibition was not intended to be a mobile work exhibition but an art exhibition. I didn't want to make believers in mobile photography but believers in my work, so what I tried to promote was my project -- not an app or a phone.”
Communities and creative projects bloom
Following the formation of mobile photography collectives such as The Mobile Photo Group, JUXT and AMPt in 2011, other like-minded groups of individuals came together this year to start up communities of their own, or initiate collaborative projects.
One such online grouping was the Tiny Collective, a group of mobile shooters on a mission to “explore the new mobile era of the digital arts” by building a shared portfolio of images as well as showcasing new talent. “Many of us [mobile shooters] slowly started moving away from Instagram for various reasons,” says Tiny Collective member Dan Cristea of Toronto (@k0nstruktivist), who is also the co-founder of lofimode.com with fellow Tiny Collective member Richard “Koci” Hernandez. “I'm very happy to be part of this Tiny Collective that's not so tiny anymore. We have members on a global scale, stretching out from San Francisco, Atlanta, Istanbul, Toronto, Paris, Portland, NYC, Tel Aviv and Valencia.”
Indeed, legions of mobile shooters all over the world continued to find each other online through photo-sharing services like Instagram, EyeEm and Flickr in 2012. But many gatherings happened in person, in the form of “Instawalks,” EyeEm Meetups and other events. Like-minded people in various cities -- whether they viewed themselves as pro photographers or casual hobbyists -- bonded over their love of sharing photos through various popular apps and social networks.
“In the digital age, real-world connections become more difficult to find, but also more desirable to people ‘addicted’ to their phones,” says Brian DiFeo, an organizer of many NYC Instawalks since 2011, as well as one of the co-founders of The Mobile Media Lab. “Photowalks are social and fun, so they attract people who want to leave the security/privacy of a mobile app and talk about why they use something like Instagram. Often times people discuss photography techniques, editing apps and trends. I've made many friends on these photowalks and it's always great to hear ‘Oh, that's you? I love your photographs!’”
Instagramers.com, a popular website run by Phil Gonzalez, has been helping Instagram users, or “IGers,” find each other in every major city for nearly two years. Record-breaking meetups (in terms of attendance) happened throughout 2012. “We quickly understood people needed an added value further than ‘likes’ and followers,” said Gonzalez. “We offer for free our blog’s ‘flag’ to motivated hobbyists in organizing local groups. Today the major Instagram fan meetings are through this site. The last attendance record was 235 IGers who congregated in Madrid!”
Fans of the Instagram app weren’t the only mobile shooters meeting in person in 2012. Photo-sharing service EyeEm (which pre-dates Instagram) got in the game this year too, and encouraged more social interactions amongst users. “What started as a little blog and exhibition in 2010 has grown into a worldwide community in 2012,” says EyeEm’s Community Manager Severin Matusek. “We had EyeEm Meetups in over 30 cities, updated to version 3.0 in September, kicked off our weekly photo missions, passed 1 million downloads in November and rolled out the EyeEm Ambassador program in December.” That program -- which appoints people around the world to be “ambassadors” for their respective cities -- is a concerted effort on EyeEm’s part to promote more meetups and local photowalks.
These real life meetings of mobile shooters -- whether online, in an app or in person -- have spawned creative collaborations as well. On March 24th, Sam Smotherman (@whittiersam) and Renzo Grande (@aliveinnyc) spearheaded an ambitious undertaking entitled “The 24-Hour Project” that mobilized many members of the mobile photography community for a single day.
“Originally our intention was just to capture the human aspect of our two cities – L.A. and NYC,” says Grande. “But then we looked into the bigger story, and decided to invite others -- and eventually we had 65 street photographers in 35 cities all around the world to document the story of one day (a full 24 hours) starting in Melbourne, Australia and closing the day in Los Angeles. It was really cool to see mobile photography, and its communities, come together to make this unique sharing experience possible.”
Smotherman and Grande hope to have a book of the project published soon, and are currently seeking sponsors for a photo exhibition of the project.
“We wanted to curate a showcase for mobile photography and art that would present a personal, artistic perspective on what was being produced around the world,” says Rush. “The [mobile] community already supports blogs, news and review sites, contests, social communities and the rest -- but I wanted to make a magazine-styled site that would present the visual work, artist biographies and a strong point of view from the magazine itself -- and nothing else. We don't talk or provide anything but compelling images by people recording and creating visually around the world.”
Instagram comes to Android, is bought by Facebook
Despite becoming the biggest and fastest-growing mobile social network ever, mobile photo sharing platform Instagram started the year as an iOS-only platform. All that changed in early April when the app finally announced an Android version that would make Instagram available to a much larger audience of smartphone users. At the time, the app had 30 million users, but Instagram announced it had grown to over 100 million users just six months later.
Not everyone was thrilled to learn the previously iPhone-only app would now be enjoyed by tens of millions of more users. In fact, some faithful users got downright nasty about having to “share” their app with a brand new crowd.
Just a short week later, one of the biggest news events of the year happened when social media giant Facebook acquired Instagram for a whopping $1 billion dollars. Every tech, social media, culture and finance blog or news site was talking and reporting about it, while debating whether or not Facebook severely overpaid for what was essentially a “free” app.
Since the app was free, and didn’t offer any in-app purchases, many often wondered how it would ever be monetized. With Facebook’s new involvement, many more feared that Instagram would ultimately go down a similar route as its parent company by introducing some sort of advertising into its model. Even more protests occurred, bigger than the Android backlash, and there were many cries of “I’m quitting Instagram” and “Facebook will ruin everything” across the Internet, as well as within the app. What once seemed like an “indie” community, and a tight-knit personal experience, was now becoming too big, too mainstream, and all too fast. The creators of Instagram insisted that nothing would radically change in 2012, and indeed the app remained much the same, with only the usual, expected minor updates now and then.
The Facebook deal didn’t actually go through immediately anyway, and took several months to ultimately finalize. But after it did, Instagram had another shocking announcement to make to its users just as 2012 was coming to a close.
While the last few years have seen an increase of photographers booking actual paid gigs using only a mobile device, these occurrences have still been quite limited -- as many companies and agencies that would normally employ the skills of a photographer have showed little faith to the idea of mobile imagery.
But as platforms like Instagram grew to incredible proportions, some users (who were lucky enough to be put on Instagram’s “suggested user” list early on) saw their follower count skyrocket to tens of thousands, and sometimes hundreds of thousands of followers. Suddenly, companies began to see a new way of using social media outlets and mobile-based images to get more eyes on their products and services. Not surprisingly, a few entrepreneurial Instagramers who had made that “suggested user” list early on jumped at the opportunity to work with these brands.
One of the more high-profiled examples has been The Mobile Media Lab -- a New York-based outfit consisting of Instameet organizer DiFeo, as well as Instagram users Liz Eswein and Anthony Danielle, who have all advertised for numerous brands on their highly-followed feeds.
“The Mobile Media Lab began with the mission to shape the way brands work with Instagramers and their audiences,” said DiFeo. “Since advertising agencies and PR firms started to manage brand accounts and work with influential Instagramers, it made sense to start a company by and for Instagramers.”
The practice, which has definitely sparked some controversy and debate by other Instagramers -- both pros and casual users alike -- has succeeded in many cases, and backfired in some others. Because the Instagram experience has been mostly about sharing only personal, user-generated content, no one wants to feel like they are being subjected to unwanted advertising. Eventually Instagram took notice: “Lately, we’ve noticed more sponsored posts and commercial content appearing in suggested users’ feeds,” they said in a message to people on this list in July. “While we’re excited that people have a large enough audience to start experimenting with this, it’s not the type of content we envision being the right experience for new users.” Instagram eventually made significant changes to their “suggested user” list, cutting it down by more than half, and adding more celebrities and brands to it.
DiFeo has his own take on what his company does, which has had to make some adjustments on how it deals with brands: “We've been most successful when a brand respects the creativity and autonomy of the photographer, and they share their own perspective on a campaign or while covering an event. Fans react positively when a brand interacts with them, which makes a connection often lost in other forms of media.”
Many companies decided to forgo the use of known Instagramers this year and try their hand at the mobile image market on their own -- often hiring little-trained interns to provide content, sometimes with disastrous results. One such company was Vogue’s Spain branch, which became embroiled in a PR nightmare in April when they were caught stealing images from well-known mobile street photographer Sion Fullana (who happens to be this author’s husband). Vogue Spain later publicly apologized for the incident on Twitter (putting the blame on an intern), and compensated Fullana for use of his images.
Power-user Mal Sherlock (@fashion) has taken a more subtle approach to insta-advertising by incorporating Burberry fashions in his feed. Sherlock believes there are better ways for brands to take advantage of mobile photographers that would be more beneficial to them in the long run.
“There will definitely be a place for insta-bloggers and borrowed media, but that’s a questionable strategy on IG driven by vanity metrics such as follower count and ‘likes,’” Sherlock says. “The big challenge for brands will be investing in the talent and resources to produce real-time visual content. Individuals who can mix mobile images (professional photographers), video (videographers) and stories (journalists) will be in high demand.”
Aurora Michavila, a popular Instagramer and brand strategist from Madrid, understands that finding the real influencers is a challenge for a brand that wants to stand out on Instagram -- but she also doesn’t believe that finding users with high follower counts is the only answer.
“Brands are mostly using Instagram to engage customers by encouraging them to partake in contests, campaigns and promotions,” says Michavila. “Some are using it as a mere window to show their products. But the real challenge for them is to learn how to tell an engaging story that doesn’t start and end with a stand alone action. Continuous storytelling and real impact is the next step.”
Not all believe there’s much money to be made in mobile … just yet. Travel/lifestyle/stock photographer Jack Hollingsworth has been an enthusiastic supporter of mobile photography this past year, and has been carefully crafting an aggressive monetization strategy that he predicts will pay off big in 2013.
“Newbies to the photography space, in general, think mobile is some sort of magical panacea for making money,” says Hollingsworth. “It's not ... by a long shot. Just because you author in mobile doesn't make your imagery any more commercially viable than if you shot with your DSLR. Good, even great work, in the mobile space, doesn't attract revenue streams unless its author/photographer markets the hell out of the work, and is tireless in his/her pursuits.”
Hollingsworth does see major revenue potential in related apps, books, consulting, workshops, etc. -- and many mobile shooters have indeed been taking that approach in terms of making money this year.
Fullana (along with myself) started the Mobile Photo Workshop earlier in the year, where beginners and more advanced users could be provided valuable one-on-one feedback on their photos, and learn exactly what “works” and what doesn’t.
“The conversation in the mobile photography environment and social media (still) tends to mostly revolve around the technical ‘how to’ or ‘what with,’” says Fullana. “This year I've had the opportunity to work on three rounds of online-based mobile photography workshops where the key component was always the storytelling and emotion of the images. How to tell better stories that transmit more, to learn how to look at, pay attention to, and use those moments that are special in life around us and turn them into compelling portraits or street photography or documentary work.”
This was also the year that many companies took advantage of people’s desire to turn their images into real, tangible objects. While some printing services had been around for well over a year, 2012 seemed a major turning point for most -- as demand for prints and other photo gifts reached an all-time high. Sites and/or apps such as CanvasPop, Postagram, PostalPix, Blurb, Mopho, Printstagram, Shutterfly, the Hipstamatic Printlab and many, many more scored big this year as mobile photo enthusiasts were able to turn their images into regular prints, canvases, metal/wood art, magnets, tote bags, cases, books, T-shirts, stickers, pillows … you name it!
This was also the year that empowered people to sell their own photos, through InstaCanvas or Instaprints, and others. The prospect of potentially making a profit from taking mobile photos proved enticing for many people, and these sites became flooded with users hoping to cash in. But many were critical of these sites that seemed to be open to just about anyone, and with no real curation of the users or images.
Most such services were also limited to Instagram photos only (a problem when you consider the 612x612 pixels size of the images). Even more problematic was the fact that users who uploaded their photos for sale often had the option to include their entire Instagram feeds for sale, and many surprisingly agreed to this -- not seeming to care if that meant including pics of their lunch, their pets, a screenshot of a text conversation, a self-pic in a bathroom mirror, or any number of shots that most strangers wouldn’t want in their homes even for free. Some sites, like Hashpix, did limit the number of artists and images, though it remains to be seen how successful these sites will be in the long run.
Mobile cameras can finally compete
Since the boom of mobile photography began a few years ago, enthusiasts have been insisting that images taken on mobile devices should be judged by their content, not their quality. Before this year, most smartphones and connected cameras yielded photos that were still considered too “lo-fi” for not only serious photographers, but also for publications to use them.
Perhaps the most unexpected camera phone to be unveiled this year was the Nokia 808 PureView -- a smartphone that made headlines all over the tech industry with its unprecedented 41-megapixel image sensor (with a maximum output resolution of 38MP). Unfortunately, the device also runs the near-defunct Symbian operating system, leaving it undesirable as a “connected” device for most people.
Android phones definitely upped their game this year, with standout cameras seen in the Samsung Galaxy S3, the HTC One X+ and the Motorola Droid Razr Maxx HD. Despite impressive tech specs for these devices as cameras, though, the Android Marketplace still lacks a satisfactory number of camera and editing apps. Most developers working on image-related apps tend to favor the iOS platform, as there is only one camera (per cycle) to develop for, as opposed to the dozens of various Android handsets with varying qualities and sizes of lens.
Despite a smaller share in the overall handset marketplace, Apple’s iPhone remains king as far as mobile camera devices go, continuing to dominate by producing the overwhelming majority of mobile images this year. The long-awaited iPhone 5 was finally launched in September to much fanfare, and while the camera kept the 8 megapixels of the previous 4S, it included several improvements such as 40 percent faster image capture, better low-light performance and improved noise reduction. Apple also introduced a fun feature in iOS 6 (available on 4S and 5 devices only) that allows users to take quick and easy panoramic photos on their phones. The combination of great camera and literally thousands of photo-related iOS apps has kept the iPhone at the forefront of the mobile photography movement -- and it may be a while before a new device will be able to knock it off its throne.
But smartphones weren’t the only camera devices being talked about this year. “2012 brought the breakthrough of the term ‘connected camera,’” says EyeEm’s Matusek. “In the beginning, mobile photography was about phones having better cameras and being able to produce decent shots. In 2012, the camera being connected to the Internet became more important. We're seeing compact digital cameras based on Android, DSLRs with wifi-connectivity or button-sized cameras that automatically document your life in pictures. This is a glimpse of the future that's going to come. I believe that, if anything, we're only at the beginning of what visual social networks will be like in a few years time.”
Hipstamatic's rollercoaster year
One of the earliest and most prominent apps that played a key in the mobile photo revolution is Hipstamatic -- which Apple named “App of the Year” in 2010 (which was also the year the app garnered mainstream attention when New York Times photographer Damon Winters used photos taken with Hipstamatic to illustrate his front-page piece on the Afghanistan war).
Hipstamatic had long been one of the most well-known apps associated with mobile photography, but Instagram’s overwhelming popularity in 2012 eclipsed the former app’s reign. At the end of the day, while both apps could be used to take photos, Instagram was more about the social sharing experience, while Hipstamatic’s goal was always about making beautiful images.
Hipstamatic laid off almost half their staff (all new hires) in August. While the move got a lot of attention around the Internet, the company’s creators ensured that it was all done to bring the company back to the core of what it felt it did best.
That focus was definitely on full display when Hipstamatic launched their free iPad magazine called “Snap” in May. The magazine quickly became the #1 photo and art publication in the App Store, and later became available on the iPhone and web in November.
“Snap showcases the Hipstamatic community's amazing work in a beautiful, cohesive way,” says Molli Sullivan, Hipstamatic’s Director of Communications. “Whether it's a fashion spread from Brazil or a photo essay on Ethipoia or a peek behind the scenes of New York Fashion Week -- we've told all those stories and more in our magazine.”
Despite what seemed like troubling times for Hipstamatic this past summer, the company is quite optimistic about its future and plans -- which include opening up a Foundation for Photojournalism, which the Facebook page explains will help educate and support "the next generation of photographic storytellers using smartphones with Hipstamatic to tell and broadcast their tales.”
Hurricane Sandy brings mobile images to the masses
The devastating hurricane that rocked portions of the Caribbean and eastern coast of the U.S. this past October was one of the deadliest on record -- resulting in hundreds of deaths and several billion in damages. It was also one of the most photographed natural disasters in history, with the majority of images coming from mobile devices.
“Sandy was Instagram's time in the sun,” says Lowy, “in the way that the Arab Spring was to Twitter. It became a social media photography news event. It wasn’t just pictures of your lunch, or your cat -- but it was people documenting things for an event, which I found really interesting.”
Hipstamatic’s Sullivan is proud of her company’s association with such a prestigious publication: “When TIME selected Ben’s picture for its Hurricane Sandy cover, it sent an important message: Hipstamatic and mobile photography are tools in a photojournalist's tool belt, and how they choose to tell a story is up to them.”
Lowy was quickly hired by TIME Magazine to cover the storm for them, and it was one of his Hipstamatic iPhone images that graced their Sandy cover. “Speaking purely from a photojournalist point of view, TIME using an Instagram feed for an immediate news source, and hiring photographers to just shoot with that methodology, was amazing [for mobile photography],” Lowy said. “It really helped bring the medium to a more mainstream place.”
Instagram reported that during the height of the storm and aftermath, an average of 10 Sandy-related images were shared per second on their service using just the hashtag “#sandy” alone. (Interestingly the hashtag was used once again for another recent tragedy: the school shooting in Newtown, Conn. -- as the school was called Sandy Hook Elementary). Other tags used for the storm included “#hurricanesandy” and “frankenstorm,” and numerous variations. Unfortunately a good number of these photos were reposted news images, photos that simply used the hashtags in an attempt to gain more exposure, or even completely fake images altogether (many of which got circulated as “real”).
Mobile Photo Group member Misho Baranovic was concerned about the number of fake and non-relevant Sandy images he was seeing, and decided to do something about it. Using Nitrogram, an Instagram moderation tool, Baranovic created a custom, curated feed of legitimate Sandy photos for the Mobile Photo Group’s blog, which other MPG members helped with.
“I'm fascinated by the way Instagram is used and the value of photographs,” says Baranovic. “By live-curating Sandy images I wanted to show people that Instagram can function as a journalistic tool. I also wanted to see, for myself, the situation as it was unfolding on the ground.”
The feed proved to be quite popular for people hungry for real imagery of the storm and its aftermath, and it even temporarily brought the Mobile Photo Group’s website down numerous times. The experiment definitely made a case for more curated content, though -- and it’s expected we’ll see more of such experiments in the future, when major news events get covered by everyday users using their mobile devices.
Weeks after the storm hit, many people were still without power and resources. Several photographers who had used iPhones to capture the effects, aftermath and human stories related to the storm contributed to a Sandy relief exhibit fundraiser in November, at the Foley Gallery in New York City -- which raised more than $20,000 to help those in need. Curated by Jun Lee, the photographers featured in the show included Lowy, Ed Kashi, Stephen Wilkes, Wyatt Gallery, Hank Willis Thomas, Michael Christopher Brown, Craig Wetherby, Yosra El-Essawy, Sam Horine, Nicole Sweet, Dylan Chandler, Brent Bartley, Stanley Lumax, Varenka Ruiz, Lyle Owerko, Erica Simone and Ruddy Roye.
Roye, a Brooklyn-based documentary photographer whose been working in the field for over a decade, but has only recently taken to shooting on his iPhone beginning this year, was pleased by the results of the fundraising exhibition.
“Mobile has created a space for photographers to share their vision with a wider audience,” says Roye. “I think with any new technology, there is a language that is unique to it. I believe that mobile photography took the power somewhat out of the hands of the editors (or ‘gatekeepers’ as I like calling them) and made it easier to communicate your voice unedited and uncensored.”
Everyone wants to be the "new" Instagram
EyeEm continued to attract mobile shooters who were more interested in consuming just good photos instead of building a follower base, while adding new camera and sharing capabilities with their 3.0 update. Photo-sharing site 500px concentrated their mobile efforts on a new app that debuted in November. New apps, like Starmatic, impressed many users with its attractive, streamlined interface. Even Twitter got into the photo-sharing game by updating their mobile app to include photo filters (although the general consensus on them was not particularly favorable).
One of the biggest surprise comebacks, however, turned out to be Flickr. Once the premier space for sharing photography, Flickr unfortunately lost some relevance when the advancement of mobile photography entered the scene as the site failed to take advantage of the new medium for a while. Because many mobile shooters disliked Flickr’s clunky previous attempt an app, most flocked to Instagram and other services -- leaving Flickr in the dust for more than two years.
But when Flickr finally unleashed an updated version of their app earlier this month, bringing most of the website’s most popular features to it, and within an attractive, easy-to-use interface, old Flickr-devotees (as well as new users) rejoiced. While it took way too long to get this update out, the changes were quite welcome -- and interestingly enough the most excitement came from simply incorporating features that the website had all along (including support for Sets, Groups, multiple levels of Privacy, and so much more that Instagram lacked). You can read more about the app in Connect’s app review, or my own breakdown on the Mobile Photo Group’s blog.
Instagram gets in hot water
There’s no question that Instagram has been the “big kahuna” in the world of mobile photography for over two years now. It’s been impossible to talk about Instagram or mobile, without bringing up the other.
So whenever there’s big news about Instagram, it’s bound to send shockwaves throughout the mobile community. Facebook buying the app for $1 billion was the first major big news of the year. Then earlier this month, Instagram yanked the ability to have their photos integrated into Twitter’s service -- causing lots of confusion and head-scratching for the millions of Instagramers who enjoyed sharing their photos on the micro-blogging site.
But that wasn’t the only Twitter-related trouble the company got into. The New York Times reported that Instagram’s CEO Kevin Systrom’s sworn testimony to California state regulators didn’t quite add up -- and that when asked if his company had received any prior offers to buy Instagram, he said no. But reports actually showed that Systrom had verbally agreed to sell Instagram to Twitter for $525 million back in March, and then later canceled the deal.
But it was the ultimate consequence of the Facebook acquisition -- an announcement of forthcoming changes to Instagram’s Terms of Service -- that caused the biggest uproar yet amongst Instagram users. On Dec. 17th, the folks at Instagram sent a notice to all of the users of the app about changes that would be taking place on Jan. 16th, 2013. The language basically described how Instagramers' photos could be potentially used in some form of advertising in the future. Many users, and even media outlets, completely misunderstood the terms -- or simply never read them in the first place and were reacting to other people’s reactions -- and initially thought that Instagram was giving themselves the ability to actually sell users’ photos, and not receive any compensation for them. Instagram quickly made a statement on its blog saying they were misunderstood -- but that didn’t convince everyone that their policy was really changing about using photos for promotional reasons (which is still quite a concern for most people).
Millions of users were quite justifiably upset at the news. Even celebrities such as Kim Kardashian, Pink, Anderson Cooper, Olivia Wilde and Seth Green reacted negatively to the new terms. National Geographic and several other major content providers said they would suspend their feed until further notice. Photographers, most of all, would be affected most by the change and let their dissatisfaction and concerns be heard.
Users reacted by posting protest pictures (most often just a black square), and said that they would refuse to upload more photos until Instagram changed its policy. Others abandoned Instagram altogether, downloading all of their images using services such as InstaPort before deleting their account altogether. Even when Instagram posted up an updated TOS based on users’ feedback (which was almost exactly what they had before), it was too little and too late for some, and many felt they couldn’t trust Instagram ever again.
Looking ahead to 2013
So what's to come in 2013? We’ll see more mobile exhibits, more people making money with mobile images, more conferences and exhibits, more awesome devices and probably more controversies -- that’s for certain. But what remains to be seen is that “X” factor -- that single app that might take the mobile photography community by storm, or that cultural shift that completely turns our lifestyle upside down, again. If the course stays on the same path as the last couple of years, we should definitely prepare for some exciting times, and surprises, ahead.
On thing’s for sure: the medium isn’t going anywhere: "I think that we've put the final nail in the coffin on the debate over the value and validity of mobile images,” said Hernandez. “If you're still talking about it, you're beating a dead horse! Photography is photography is photography no matter the device."
Anton Kawasaki (@anton_in_nyc), has become known for his intimate and candid street portraits, which capture the people of New York in "moments" that express love, despair, humor, and the multitude of emotions that make up daily life. His images have been featured in several magazines and in exhibitions in various cities around the world. He co-teaches a series of online workshops on mobile photography, and is a visual storyteller/mobile photographer for hire. He currently resides in Brooklyn with his husband Sion Fullana -- a pioneer in the mobile photography movement.