Polaroid Socialmatic Camera could be reality by next year
Erin Lodi | Published: Mar 1, 2013 at 18:51 UTC16
We've been waiting for a tangible version of the Instagram Socialmatic concept camera since ARD Studio introduced the idea in May of last year.
Intended as the Instagram app icon come to life, the imagined stand-alone digital camera would both share images on the popular photo-sharing social network and print them á la Polaroid. Initial conceptualized specs included 16GB of SD storage, a 4:3 touchscreen display, LED flash, optical zoom, both Wi-Fi and Bluetooth and a built-in printer. Printed images would bare users' Instagram handles and a QR code that other Socialmatic shooters can scan in order to follow the Instagram feed.
The concept is now closer to becoming a reality following new agreements between Socialmatic LLC and C & A Marketing that allows the company to produce and market cameras and accessories under the Polaroid brand owned by PLR IP Holdings, LLC. The deal includes the newly branded Polaroid Socialmatic Camera and includes camera bags, lenses, filters and other camera accessories.
Socialmatic expects the camera will be available by the first quarter of 2014.
This video from ARD Studio considers what the concept camera could do: