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Eye-Fi Mobi SD card sends photos to mobile devices

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Eye-Fi's Mobi SD cards send photos to mobile devices via the designated Eye-Fi app.

Downloading digital camera photos onto mobile devices just got a lot easier. Though Eye-Fi users have been wirelessly transferring images from card to computer for some time now, the new Eye-Fi Mobi card uses Wi-Fi to wirelessly send images to your mobile device via a iOS, Android or Kindle app. 

The Eye-Fi Mobi card functions as a normal SD card inside a digital camera. By entering the card's unique 10-digit code into the Eye-Fi app, users can download images to their mobile devices. Once the photos are on a smartphone or tablet, users can edit and share them as they would any mobile photo.

Eye-Fi hopes that the new Mobi cards will mean easier DSLR photo uploading for mobile-only editing apps and photo-sharing social networks like Instagram and EyeEm. The new cards could also mean lighter traveling for photographers. Instead of hauling around a laptop, photographers can back-up photos to both their smartphone/tablet storage or to the cloud through the mobile device. 

For those users who prefer to edit their pictures on a computer Eye-Fi still offers the "traditional" Pro X2 16GB card, which offers wireless transfer to PC/Mac, RAW upload support and optional cloud backup.

From Eye-Fi's press release:

"People like smartphones for taking pictures, mostly because of accessibility and instant sharing. Unfortunately, smartphones fall short for life's many moments that require zooming, high-speed shooting, low light and other features that make digital cameras superior," said Matt DiMaria, CEO of Eye-Fi. "Mobi is our simplest card yet, designed to provide photo lovers a no-compromises solution: the great quality pictures and videos of a digital camera and instant access on the smartphone to enjoy and share."

[...]"Our research shows that the capabilities of Eye-Fi's Mobi cards are bridging a market gap: a majority of digital camera users are expressing interest in wireless transfer to mobile devices," commented Alan Bullock, associate director of InfoTrends. "Even more compelling is the data that many consumers say they would likely use their digital camera more if it had such a feature."

Comments

Total comments: 34
DonnaRead54
By DonnaRead54 (Jun 9, 2013)

Got one ... love it! I get home from a shoot, set my camera down, turn it on and go feed the cats or myself and voila! my photos are all uploaded and ready to edit! I have had, on occasion, an error or two but the process will start all over again (with only the photos not uploaded being caught) by turning the camera off and on again. (Want another one for my back-up camera too! )

While my card does have a 'direct' ability, it's only to my Nexus7 and then it's a bit of a hassle to transfer them to my desktop. Dropbox works but it's still more work than just turning my camera on. If I need an immediate view of a photo I do use the N7.

Comment edited 3 minutes after posting
0 upvotes
instamatic
By instamatic (Jun 4, 2013)

These cards are quite innovative and the times of "same-day-edit" are here already. I think this technology is on the verge of becoming ubiquitous with camera makers also embracing wi-fi now. This is probably the major workflow revolution coming.

0 upvotes
Bill Rees
By Bill Rees (Jun 4, 2013)

I think the new cards act as WiFi access points whereas the older and Pro cards are WiFi clients. One thing that the older card is lacking is simply the ability to browse it remotely which I believe cards like the Toshiba FlashAir can do. Not sure if the new EyeFi cards can do this.

0 upvotes
W Sanders
By W Sanders (Jun 4, 2013)

The Connect X2 works in "direct mode" and sets up as an ad-hoc access point as well. However, the app has to be awake and running (at least on the iPhone) and the phone can't be connected to another WiFi network for it to work. The connection drops when the iPhone goes to standby. I have found the card more or less useless in the field.

0 upvotes
k2s
By k2s (Jun 4, 2013)

I had this problem as well, but all you need to do is turn off the standby mode in your system preferences. It will stay connected as long as your device stays on.

0 upvotes
k2s
By k2s (Jun 4, 2013)

Actually, I think the other thing you need to do is switch the timeout setting in direct mode in the software to "forever." I need to try to take a look at it again to be sure though.

0 upvotes
Sam Bennett
By Sam Bennett (Jun 4, 2013)

The real question for me is: Will this card function properly as an SD card and not destroy my photos. My experience with previous with previous Eye-Fi products has been so abysmal, I'm not sure I'm willing to give this another try.

0 upvotes
Dames01
By Dames01 (Jun 4, 2013)

If I recall correctly, the other Eye-Fi cards required registering online before being able to use the card for wireless transfer, which some people objected to having to do. With this card, this is no longer necessary.

1 upvote
Reg Natarajan
By Reg Natarajan (Jun 4, 2013)

I'm baffled at the weird workflow many people use. Eye-Fi has (for years) been uploading my photos to Dropbox/Google-Drive/Flickr using my phone's tethering, at which point they can be edited or resent in-phone, in-tablet or on a PC.

This new feature only addresses those cases where your phone isn't connected to the net AND you desperately want to edit your photos on a mobile device before you get to somewhere there's net, although God alone knows what you'll do with those edited photos in your mobile device without net.

"Downloading digital camera photos onto mobile devices just got a lot easier"? Maybe if you don't really understand how to use tech to your advantage. Superior workflow has been available from this very company for years.

0 upvotes
HarrieD7000
By HarrieD7000 (Jun 4, 2013)

I just ordered a Eye-fi card from Trancend. The 16 Gb costs less than 45 euro's and is class 10. Almost twice as fast as the "real" Eye-fi card which is class 6. The older eye-fi cards were all class 4.
This card can't upload RAW, but I'm saving the RAW in my camera and send jpg to my iPad and iPhone for quick review. The Trancend can upload to 3 devices simultainous.
Trancend does have a 32 Gb Eye-fi card to, for less then 70 euro. This too is class 10.

0 upvotes
smatty
By smatty (Jun 4, 2013)

How is the App/Software Interface for the Trancend cards?

The SanDisk App worked pretty well for me so far. But the currently available (in Europe) Class 6 is way to slow for my Fuji X-Cameras. So I am interested in the Trancend version, too.

0 upvotes
chasg
By chasg (Jun 4, 2013)

I have the 32GB card, bought because I couldn't get the eyefi X2 here in the UK (just the lower-specc'ed Sandisc rebranded versions). I don't use the Transcend app (which is ok-ish), rather I use Shuttersnitch (all Transcend/Shuttersnitch people can thank me, I'm the one who brought the Transcend cards to the attention of the developer, who modified the app to work with these cards :-)

The process is pretty seamless, though I do sometimes have a bit of trouble connecting the card to my iPad. No need to be online, that's a strange requirement that eyefi had (seriously, what??).

0 upvotes
smatty
By smatty (Jun 4, 2013)

I have been sending photos from my Canon and Fuji cameras to my iPhone and iPad for 2 years now!

But the article makes it look like this is a brand new feature! It should have been made clear, that the "old" version of the EyeFi card is able to connect to a PC/Mac, iPad and iPhone while the new version can only connect to mobile devices.

So the new version is actually a downgrade...!

3 upvotes
h2k
By h2k (Jun 4, 2013)

I think in the news text on your front page, you should make it clear if you base your positive statements
- on your own tests
- on manufacturer's claims

1 upvote
Joe Ogiba
By Joe Ogiba (Jun 4, 2013)

Here is the youtube video for Eye-Fi Mobi :
http://www.youtube.com/watch?v=hVa1luteTCI

0 upvotes
halo9672
By halo9672 (Jun 3, 2013)

Checking the eye-fi website, the main difference I can see between these new Mobi cards and the existing eye-fi pro-x2's is in terms of setup no longer requiring a PC. It also appears that the new Mobi cards ONLY support direct transfer to mobile devices and do not support transfer to PC.
The pro-x2's are still the best all round choice and this is reflected in the price.
I think Eye-fi should invest in improving the apps and user interface rather than dumbing down the hardware!

1 upvote
tkpenalty
By tkpenalty (Jun 3, 2013)

No RAW support. That's kinda pointless...

1 upvote
Combatmedic870
By Combatmedic870 (Jun 4, 2013)

Well there are no programs on your phone or tablet that would even support raw files.

1 upvote
day2012
By day2012 (Jun 4, 2013)

@Combatmedic870: What do you mean? Of course there are programs on tablets that support RAW. PhotoRAW does this on iOS. RawVision does it for Android. I'm sure that both OSs will have other options too.

0 upvotes
Sam Bennett
By Sam Bennett (Jun 4, 2013)

CombatMedic -
Some of us shoot RAW only, with our iPads simply pulling the embedded JPEG out of the RAW file after transfer. It's cleaner and uses less space, although the quality is worse than using RAW+JPEG.

0 upvotes
dougeryb
By dougeryb (Jun 3, 2013)

My eye-fi card has been wirelessly connecting and transferring images from my s95 to my iphone for over 2 years...

3 upvotes
steve_hoge
By steve_hoge (Jun 3, 2013)

I understand wifi data connections from SD cards are useful in some scenarios (though aside from communicating through a sealed u/w camera housing, there aren't any I personally encounter.)

So wifi I could live without - but what would really be useful to me would be an SD card packing a GPS receiver that could automatically geotag images as they were recorded by the camera. Absent this functionality in the camera body, GPS geotagging on the card (not post-processed as with Eye-Fi's hoky hotspot triangulation method) would really simplify my workflow.

0 upvotes
Nikonworks
By Nikonworks (Jun 3, 2013)

Note: Your following statement can mis-lead readers because the 16GB PRO X2 card also wifi's images to my android tablets on a daily basis:

......"For those users who prefer to edit their pictures on a computer Eye-Fi still offers the "traditional" Pro X2 16GB card, which offers wireless transfer to PC/Mac, RAW upload support and optional cloud backup.".....

The new Mobi cards do seem to offer the big advantage of not having to originally set the Eye-Fi card up on a PC.

I lost two Eye-fi cards by leaving my accessory bag in a park while on vacation. I 'punished' mysself by not buying replacements.
Now I can use the Mobi (non-PC set-up) Eye-fi cards as a good excuse to replace the two I lost.

0 upvotes
tjwaggoner
By tjwaggoner (Jun 3, 2013)

I think these work without needing actual wifi. The phone app will create a network with the card anywhere. I could be wrong but did you not need wifi with the old cards?

0 upvotes
Nikonworks
By Nikonworks (Jun 3, 2013)

No, once you set them up they communicate with your tablet/phone via the Eye-fi App, you have no data usage (unless you are going to the cloud/web).
I do this often in basements where no Wifi signals are listed as available , except my Eye-fi card.

Comment edited 2 times, last edit 5 minutes after posting
0 upvotes
sergey Grachev
By sergey Grachev (Jun 3, 2013)

What I do wrong ? I used 2 -3 years old Eye-Fi ProX2 card to upload images form my Canon 5D to IPad mini without problem ! What's different of Mobile ?

1 upvote
joe6pack
By joe6pack (Jun 3, 2013)

Is this suppose to be something new? Isn't Eye-Fi suppose to upload photos via Wi-Fi? Didn't Eye-Fi support Direct mode long ago?

SD card uploads via Wi-Fi + Device with Wi-Fi = photo on device???

1 upvote
unknown member
By (unknown member) (Jun 3, 2013)

Not exactly. Their Mobile X2 cards supported direct transfer to your phone, but most of their cards require a wifi router. The mobile cards are their own wifi hotspots, which means a phone can link directly to them via wifi.

1 upvote
ripleysbaby
By ripleysbaby (Jun 3, 2013)

You are right. Its just been re packaged

1 upvote
steve_hoge
By steve_hoge (Jun 3, 2013)

Rather than the card performing as an actual "wifi hotspot" (ie, a multi-client router w/connection to the internet) it more likely means that the card is forming an ad hoc network. That also implies that while your phone is connected to the card's ad hoc network, you are disconnected - at least by wifi - from the rest of the internet. Oh boy.

Why aren't they incorporating Bluetooth into these cards? That seems much more suited for the peer-to-peer scenario they're addressing here.

Comment edited 2 times, last edit 3 minutes after posting
1 upvote
Nikonworks
By Nikonworks (Jun 3, 2013)

The real answer is they communicate from the card to the tablet via wifi-fi as an Ad-hoc network as Steve above mentions.

The 'New' as I read it is you no longer need to set up the Eye-fi card on your PC.

I am wrong the video shows PC is needed to set it up.

I guess the only thing 'New' is the camera no longer needs to be 'compatible', they work in all SD cameras?

Comment edited 2 times, last edit 5 minutes after posting
0 upvotes
noirdesir
By noirdesir (Jun 3, 2013)

I've seen the claim that WiFi direct also allows a device to quickly switch between two WiFi networks such that it is effectively connected to two networks (even if one of the two networks is only a one-to-one network).
I don't know if this is correct but if possible that would something worthwhile for Eye-Fi cards.

Comment edited 8 seconds after posting
0 upvotes
xlynx9
By xlynx9 (Jun 3, 2013)

I have one of the older eye-fi's, and yes, on android at least, it goes down like this:

1. you take some photos
2. the sd card's wifi comes up
3. android mobile app notices the new wifi network
4. phone disconnects from its current network
5. your photos transfer
6. sd card's wifi goes down
7. phone reconnects to its previous network

0 upvotes
joe6pack
By joe6pack (Jun 3, 2013)

Bluetooth is too slow for file transfer. Only 2Mbps or so on a good day. That means a typical JPEG these days will take 15+ seconds to transfer.

0 upvotes
Total comments: 34
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